Model and Sales Demonstrator

Models and Sales Demonstrators wear clothing to display it for sale. They also pose for photographs for advertisements. They may also demonstrate clothing and accessories at exhibitions such as runway shows, store openings, or fashion exhibitions.

Duties and tasks

  • Answering questions on modelled goods
  • Distributing literature or promotional materials
  • Posing for photographs or other art, usually ultimately to be used in advertisements
  • Selling goods to customers
  • Setting up displays or exhibitions for private homes
  • Wearing clothing, shoes, accessories, etc so that customers may see the products

Skills required

  • Active listening skills
  • Oral communication
  • Persuasion
  • Public speaking
  • Reading comprehension


Working conditions

Models and Sales Demonstrators may work for particular fashion houses or companies. They may also work for high-end retail outlets or for print or online publications as models.

Professional associations / Industry information

ARA Retail Institute
National Retail Association

Related jobs and job titles

  • Advertising Account Executive
  • Cosmetic Consultant
  • Market Researcher
  • Marketing Officer
  • Model
  • Pharmacy Sales Assistant
  • Retail Buyer
  • Retail Manager
  • Sales Demonstrator