How to become an e-commerce manager
Deliver an organisation’s online sales strategy across a website, social media and more.
What does an ecommerce manager do?
eCommerce managers connect online businesses with their customers. They enable transactions by selecting products and services for sale, pricing them, working on sales strategies, and administering sales and returns.Duties and tasks
- Attract and convert customers.
- Use analytics to monitor and increase sales activity on the website.
- Oversee web merchandising and creative aspects including photography and copywriting.
- Prepare and execute online sales strategies.
- Manage the online sales team.
- Manage a budget and maintain a financial plan.
Industry bodies
- Association for Data-driven Marketing and Advertising (ADMA)
- Australian Marketing Institute (AMI)
- National Online Retailers Association (NORA Network)
Related jobs
Discover related degrees
Undergraduate USA-DGB-DIP
Discover related subjects
Undergraduate UAD-MAR3005OUA
Related degrees
Undergraduate USA-MARK3023
Undergraduate LTU-BUS3DIG
Undergraduate TAS-BMA343
Step up your career with these resources
Thinking about striking out on your own and starting your own company? Here's how to create an effective business plan.
10 fascinating uni subjects that are open to everyone in 2025
Want to understand the psychology behind Trumpism? Push for better climate action? Or improve your cultural sensitivity in healthcare? These online subjects—and more!—are now accepting 2025 enrolments.
5 small business courses for self-starters
Whether you’re a small business owner or plotting away at a side hustle, there are many online business courses to choose from to help you get in touch with your entrepreneurial side and launch your ideas off the ground.
How to negotiate a higher salary
Not sure what to say when negotiating your salary? Follow these tips from career strategist Kelly Magowan next time you need to make your case with an employer.
Together, we've got this
Your dedicated advisor will help you enrol, plan your studies and find confidence in the knowledge that you belong at university. They’ve helped thousands before you. Now it’s your turn.