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How to become an e-commerce manager

Deliver an organisation’s online sales strategy across a website, social media and more.

What does an ecommerce manager do?

eCommerce managers connect online businesses with their customers. They enable transactions by selecting products and services for sale, pricing them, working on sales strategies, and administering sales and returns.

Duties and tasks

  • Attract and convert customers.

  • Use analytics to monitor and increase sales activity on the website.

  • Oversee web merchandising and creative aspects including photography and copywriting.

  • Prepare and execute online sales strategies.

  • Manage the online sales team.

  • Manage a budget and maintain a financial plan.

Industry bodies

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Flinders University

Upskill fast in business and leadership

In just 3 months, this online business course covers in-demand business strategies and skills. Use your professional experience to gain entry, and graduate with a business qualification. Enhance your career or start your journey towards an MBA.

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Thrive in the modern business world

Get set to innovate, problem-solve, and communicate like a professional. Along with a solid business foundation, in this degree you’ll learn digital business skills and get hands-on experience. Choose your major and start building your dream career.

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Available majors

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