How to become a marketing professional

Seize opportunities to market products and services to targeted audiences using ads, promotions, and digital channels.

What does a marketing professional do?

Duties and tasks

  • Analyse and forecast existing and future consumer trends.
  • Conduct or commission research or commission on market trends and populations and prospective demand for new products and services.
  • Evaluate research findings on markets and recommend and select primary marketing areas and populations.
  • Implement marketing strategies, programs and objectives to further business growth and development of the organisation.
  • Interpret research and information compiled on consumer preferences and trends.
  • Provide expert advice and opinion on product specifications, pricing and advertising.
  • Recommend sales promotion strategies, sales and distribution networks.

Industry bodies

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