How to become a social media manager

Pathways to this career

1. Seek out industry recognised short courses and certifications in digital marketing, advertising or social media management.

2. Study an undergraduate marketing degree to build your foundations of marketing and discover new ways to reach your audience.

3. Seek out traineeships or internships for on-the-job opportunities and hone your skills in the real digital world.

4. Find your tribe online. Research industry networks, communities and chats, and stay connected with others in social media management.

What does a social media manager do?

A social media manager plans, creates and administers an organisations social marketing and advertising.

Duties and tasks

• Responsible for establishing a social media strategy.

• Develop a brand identity and administer an organisations social media accounts.

• Establish a content calendar and post updates to social media accounts.

• Create content and optimise for search engine optimisation (SEO).

• Social outreach and answering questions or comments from followers.

• Share relevant posts with followers, including influencers.

• Build, monitor and evaluate social media campaigns.

Industry bodies

• Australian Association of Social Marketing

• Australian Marketing Institute

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