How to become a social media manager
Market your organisation in the digital space with online advertising campaigns based on strategy and analytics.
Pathways to this career
Seek out industry recognised short courses and certifications in digital marketing, advertising or social media management.
Study an undergraduate marketing degree to build your foundations of marketing and discover new ways to reach your audience.
Seek out traineeships or internships for on-the-job opportunities and hone your skills in the real digital world.
Find your tribe online. Research industry networks, communities and chats, and stay connected with others in social media management.
What does a social media manager do?
A social media manager plans, creates and administers an organisations social marketing and advertising.
Duties and tasks
Responsible for establishing a social media strategy.
Develop a brand identity and administer an organisations social media accounts.
Establish a content calendar and post updates to social media accounts.
Create content and optimise for search engine optimisation (SEO).
Social outreach and answering questions or comments from followers.
Share relevant posts with followers, including influencers.
Build, monitor and evaluate social media campaigns.
Industry bodies
Related jobs
Discover related degrees
Bachelor of Arts (Digital and Social Media)
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The digital world needs technically literate communicators
Study digital publishing, virtual collaboration and social networks alongside networked technologies, regulation and the economics of the internet. Take electives in media, design, IT and marketing to secure skills that are coveted by every industry.
- Study method
- 100% online
- Duration
- 3 years full time or part time equivalent
- Entry requirements
- No ATAR required. Start with a subject.
Bachelor of Arts (Digital and Social Media) (Professional Writing and Publishing)
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Produce a career in content and design
Write and edit content to publish online. Craft diverse writing styles and genres from features to speeches for personal and commercial audiences. Explore how people network and connect using the internet. Design websites and online experiences.
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- 100% online
- Duration
- 3 years full time or part time equivalent
- Entry requirements
- No ATAR required. Start with a subject.
Bachelor of Arts (Fine Art) (Digital and Social Media)
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Compose your artistic career
Critically interact with fine art traditions considering the visual and social needs of society. Contribute to the artistic aesthetic. Design ways to network and connect to people and places. Draw on your strengths of self-criticism and self-discipline.
- Study method
- 100% online
- Duration
- 3 years full time or part time equivalent
- Entry requirements
- No ATAR required. Start with a subject.
Discover related subjects
Digital and Social Media Marketing
UndergraduateGRF-MKT340
- Study method
- 100% online
- Start dates
- Starts 13 Jul 2026
Social Media for Global Communication
UndergraduateGRF-LHS120
- Study method
- 100% online
- Entry requirements
- No ATAR required. Start with a subject.
- Start dates
- Starts 13 Jul 2026
Digital and Social Media Marketing
PostgraduateTAS-BMA610
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- 100% online
- Start dates
- Starts 23 Feb 2026
Digital and Social Media Marketing
UndergraduateTAS-BMA343
- Study method
- 100% online
- Entry requirements
- No ATAR required. Start with a subject.
- Start dates
- Starts 23 Feb 2026
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