Public Writing - 2016

Unit summary


  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP1 , SP3
  • Availability for 2017: SP1 , SP3
  • Assessment: Assignment 2 - 1st piece of writing (20%) , Assignment 4 - 2nd piece of writing (40%) - Learn more

Unit provided by

2016 Fees
Domestic 1,305.00
HECS 1,305.00
International 1,555.00

Public Writing offers a broad understanding of the techniques, modes and impacts of persuasive writing within contemporary communications industries, and introduces students to relevant conceptual and ethical issues. As part of a program of study for students of Public Relations, Writing or Communications, this unit contributes to a professional qualification for those who may wish to work in professional communications, creative industries and/or PR.

At the completion of this unit students should have:

  1. an enhanced understanding of the history of public writing
  2. a practical grasp of different forms of writing for the public in the communications fields
  3. ability to recognise relevant communication theories
  4. ability to understand the ethical dimensions of socially responsible writing that fits into corporate governance best practice
  5. the ability to identify and understand strategies that package the different forms of professional writing into campaigns and communications plans
  6. the ability to identify the impact of public writing on the public good, on particular stakeholders and on democracy and citizenship
  7. have a demonstrated understanding of the theoretical and practical concepts and skills students have gained over their degree.
  • Assignment 2 — 1st piece of writing (20%)
  • Assignment 4 — 2nd piece of writing (40%)
  • Essay — Reflective (20%)
  • Online Discussion (20%)

Completion of at least one first year unit in Business Communication, Creative Writing, Journalism or Public Relations.

  • Additional materials
  • Broadband access

This unit addresses the following topics.

1Definition of public writing
2History of public writing and key messages
3Professional writing in detail
4Theory and public writing
5Types of public writing
6Packaging public writing
7Preparing and researching public writing
8Where does public writing go
9Public writing case studies

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Online assignment submission
  • Standard Media
  • Web links

Online materials

  • Online Assessment
  • Printable format materials
  • Resources and Links

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.
This unit does not have a prescribed textbook(s).

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