Bachelor of Business

Competent and competitive in many areas, graduates will be able to select from a wide range of career options within the public and private sectors. 

Human Resource Management

Upon graduation, you’ll be prepared for a career as a human resource manager or consultant. Human resource professionals work in many sectors including business management, counselling, workforce planning and policy, and recruiting and training staff for the public and private sectors and non-government organisations.

Management

Good managers are needed across all sectors and in businesses of all sizes. With this qualification, you can apply your business management knowledge to an area of personal interest and find work in roles as a business manager in human resources, strategy, planning and policy, and training and development.

Marketing

You will be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager.

Innovation and Entrepreneurship

You’ll have an understanding of strategic and operational issues involved in a career in self-employment, or in small business. Create a career by moving from employment to self-employment, pursue the long-term growth of a high-potential new business venture, or become a serial entrepreneur, starting and selling new business ventures repeatedly.

Professional recognition

Depending on your Business major, you may be eligible to join, or receive recognition of prior learning, for the following professional bodies:

• Australian Marketing Institute
• Australian Human Resources Institute

Higher education via OUA

To be eligible for an offer of admission made through Open Universities Australia (OUA) for a Commonwealth Supported Place at Griffith University, an applicant must:

• meet the criteria for a domestic Australian student; AND have one of:
• Successful completion of the specific OUA pathway program OR
• have completed at least two OUA undergraduate units with a minimum GPA of 4.0 within the last 12 months at the time of application for admission

* These scores/rankings apply to this program for 2022. Until this information is updated, applications will continue to be assessed using the requirements listed above as a guide.

Secondary education

To be eligible for an offer of admission made through Open Universities Australia (OUA) for a Commonwealth Supported Place at Griffith University, an applicant applying based on secondary education must:

• meet the criteria for a domestic Australian student; AND have one of:
• Achieved a minimum ATAR/Rank of 65.00 through the completion of senior secondary studies OR
• Achieved a minimum assessed Rank of 65.00 through the completion of studies in an accepted qualification

* These scores/rankings apply to this program for 2022. Until this information is updated, applications will continue to be assessed using the requirements listed above as a guide. The minimum ATAR/Ranks for admission will be updated each cycle.

Work and Life

More in depth information regarding Griffith entry requirements can be found at the following website: https://www.qtac.edu.au/courses

Students may be able to receive credit for previous studies conducted at other institutions.

Credit applications will be assessed according to Griffith University policy. For more information, please contact Griffith Student Connect via oua.programsupport@griffith.edu.au

A prospective student who has previously completed or partially completed a degree, may be eligible for a CSP and may also be eligible for credit transfer. For more information, please visit the following web page: 

​https://www.griffith.edu.au/apply/credit-for-prior-learning-and-articulation

The world is evolving, with a clear shift away from outdated business practices. Our Bachelor of Business is an alternative to more traditional business degrees, combining new skills, new values and new opportunities relevant for the new economy. It's a whole new way of thinking for a whole new generation of business professionals.

The modern business practices of adaptivity, creativity, diversity and sustainable business are ingrained in this degree, so that you graduate with the skills needed for the rewarding career opportunities that the new economy brings.

This degree offers you a choice of 4 majors and the opportunity to complete elective subjects.

• Human Resource Management
• Management
• Marketing
• Innovation and Entrepreneurship

This degree includes subjects from Griffith University and other universities through OUA.

Recommended Study Pattern

This degree is an OUA Pathways course, which means there is a recommended series of subjects that, once successfully completed, can be credited towards this degree. To commence the Pathway for this degree, simply select subjects from the Pathway stream below.

Students who aren't taking part in OUA Pathways are recommended to follow this study pattern:

• Complete Level 1 Business Introductory core subjects
• Complete Level 2 Major & Elective subjects
• Complete Level 3 Major & Elective subjects

Award Requirements

The degree will normally be of three years duration for full-time students. Prior to 2016 part-time students may take up to 10 years to accumulate subjects towards the degree. However, students commencing from 2016 onward will have 8 years to accumulate subjects towards the degree.

To be eligible for the award of Griffith Bachelor of Business (BBus), an OUA student must acquire 24 subjects as prescribed below:

• complete 7 core subjects and
• complete 17 subjects comprising:
• one 6 subject Business major and 11 elective subjects.

OR

• two 6 subject Business majors and 5 elective subjects.
• complete no more than 10 subjects at Year 1 level.
• complete at least 6 subjects at Year 3 level.

Note: In accordance with the University's Credit Transfer Policy and notwithstanding the amount of credit which may be given towards the Bachelor of Business, a student undertaking this program is required to complete a minimum of 8 subjects of second and third year subjects offered through Griffith University which are part of the Bachelor of Business degree requirements and which have not been credited towards another award.

Choose your subjects

Majors

Marketing Major

If you’re creative, a good communicator and a quick thinker, marketing is for you. You’ll gain perspective on how a market works; its audiences, drivers, barriers and consumer behaviour. You’ll also learn about data-driven decision making and identifying target markets. Learn to stay ahead of competitors with effective promotion and advertising.

Human Resource Management Major

HR management professionals work with people to help them with their careers. In this major, you’ll learn about selection and recruitment procedures, staff training, development, performance management, and organisational change. You’ll be able to advise organisations on their staffing needs to enable them to deliver their core business. 

Management Major

If you like to plan, organise, lead and direct people to achieve a specific goal, then management is for you. You’ll learn about management’s core functions: communication, planning, teamwork, strategy, human resources and self-development. You’ll also develop analytical, communication and decision-making skills to add value to any organisation in a range of areas.

Innovation and Entrepreneurship

Do you have a creative idea for a new product or service and want to launch your own business or start-up? In this major, you’ll learn how to be an effective, innovative and dynamic manager, and a graduate with the skills, knowledge and confidence needed to develop and manage a successful business.

Electives

Students can complete electives drawn from the majors listed in the program (see below) or from any undergraduate program offered by Open Universities Australia provided you meet the degree requirements. This includes the completion of at least eight second and third year subjects which are part of the Bachelor of Business degree requirements and which have not been credited towards another award.

Students are required to register with Griffith University for this award by completing a registration https://app.secure.griffith.edu.au/griffithpay/Griffith-OUA-Study-Plan.html for a study plan by paying the required fee. The non-refundable $150 registration fee is payable when the registration is submitted.

The $150 fee is not applicable to students who have accepted a Commonwealth supported place.
 

The following transition arrangements will be put in place to ensure students are able to progress their studies through to completion.

Core courses and OUA pathways

• IBA111 Management Concepts to be replaced with GBS104 The Purpose of Business offered in the same Study Periods (SP 1, 2, 3 and 4) and SESS 1 and 3
• EHR101 Work and Employability to be replaced with GBS107 The Future of Work, offered in the same Study Periods (SP 1 and 3) and SESS 1 and 3

Marketing Major

• Students will be advised to select 5 subjects from a combined list of (5) withdrawn subjects and (5) new subjects. For the sixth subject, the following will be put in place:
• MKT307 Applying Marketing for Social Change (SP3) to be replaced with MKT309 Marketing Strategy and Analysis (SESS 2)

Human Resource Management Major

• For AHRI accreditation requirements, EHR203 Recruitment and Selection and EHR303 Performance Management must be taken as a combination. From 2023 students will be able to complete the new combination put in place:
• EHR309 Global Human Resource Management and EHR304 Managing Staffing and Performance

Management Major

• IIBA312 Management Strategy and Decision Making (SP2) will be replaced with IBA315 Managing Strategic Change (SESS 2)
• IBA311 Management Problem Solving (SP3) will be replaced with IBA313 Decision Making for Innovation (SESS 1)
• IBA305 Quality Management (SP3) will be replaced with IBA345 Building the New Venture (SESS 1)

"No Major" option

• IBA312 Management Strategy and Decision Making (SP2) will be replaced with IBA315 Managing Strategic Change (SESS 2)