Bachelor of Business

Competent and competitive in many areas, graduates will be able to select from a wide range of career options within the public and private sectors. 

Human Resource Management

Upon graduation, you’ll be prepared for a career as a human resource manager or consultant. Human resource professionals work in many sectors including business management, counselling, workforce planning and policy, and recruiting and training staff for the public and private sectors and non-government organisations.

Management

Good managers are needed across all sectors and in businesses of all sizes. With this qualification, you can apply your business management knowledge to an area of personal interest and find work in roles as a business manager in human resources, strategy, planning and policy, and training and development.

Marketing

You will be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager.

Innovation and Entrepreneurship

You’ll have an understanding of strategic and operational issues involved in a career in self-employment, or in small business. Create a career by moving from employment to self-employment, pursue the long-term growth of a high-potential new business venture, or become a serial entrepreneur, starting and selling new business ventures repeatedly.

Professional recognition

Depending on your Business major, you may be eligible to join, or receive recognition of prior learning, for the following professional bodies:

• Australian Marketing Institute
• Australian Human Resources Institute

Higher education via OUA

To be eligible for an offer of admission made through Open Universities Australia (OUA) for a Commonwealth Supported Place at Griffith University, an applicant must:

• meet the criteria for a domestic Australian student; AND have one of:
• Successful completion of the specific OUA pathway program OR
• have completed at least two OUA undergraduate units with a minimum GPA of 4.0 within the last 12 months at the time of application for admission

* These scores/rankings apply to this program for 2022. Until this information is updated, applications will continue to be assessed using the requirements listed above as a guide.

Secondary education

To be eligible for an offer of admission made through Open Universities Australia (OUA) for a Commonwealth Supported Place at Griffith University, an applicant applying based on secondary education must:

• meet the criteria for a domestic Australian student; AND have one of:
• Achieved a minimum ATAR/Rank of 65.00 through the completion of senior secondary studies OR
• Achieved a minimum assessed Rank of 65.00 through the completion of studies in an accepted qualification

* These scores/rankings apply to this program for 2022. Until this information is updated, applications will continue to be assessed using the requirements listed above as a guide. The minimum ATAR/Ranks for admission will be updated each cycle.

Work and Life

More in depth information regarding Griffith entry requirements can be found at the following website: https://www.qtac.edu.au/courses

Students may be able to receive credit for previous studies conducted at other institutions.

Credit applications will be assessed according to Griffith University policy. For more information, please contact Griffith Student Connect via oua.programsupport@griffith.edu.au

A prospective student who has previously completed or partially completed a degree, may be eligible for a CSP and may also be eligible for credit transfer. For more information, please visit the following web page: 

​https://www.griffith.edu.au/apply/credit-for-prior-learning-and-articulation

The world is evolving, with a clear shift away from outdated business practices. Our Bachelor of Business is an alternative to more traditional business degrees, combining new skills, new values and new opportunities relevant for the new economy. It's a whole new way of thinking for a whole new generation of business professionals.

The modern business practices of adaptivity, creativity, diversity and sustainable business are ingrained in this degree, so that you graduate with the skills needed for the rewarding career opportunities that the new economy brings.

This degree offers you a choice of 4 majors and the opportunity to complete elective subjects.

• Human Resource Management
• Management
• Marketing
• Innovation and Entrepreneurship

This degree includes subjects from Griffith University and other universities through OUA.

Recommended Study Pattern

This degree is an OUA Pathways course, which means there is a recommended series of subjects that, once successfully completed, can be credited towards this degree. To commence the Pathway for this degree, simply select subjects from the Pathway stream below.

Students who aren't taking part in OUA Pathways are recommended to follow this study pattern:

• Complete Level 1 Business core subjects
• Complete Level 2 Major & Elective subjects
• Complete Level 3 Major & Elective subjects

Award Requirements

To be eligible for the award of Bachelor of Business (BBus), an OUA student must acquire 24 subjects as prescribed below:

• 7 Business core subjects

AND

• One Business major comprising 6 subjects and 11 electives

OR

• Two Business majors comprising 12 subjects and 5 electives

AND

• Complete no more than 10 subjects at Year 1 level and
• Complete at least 6 subjects at Year 3 level

Choose your subjects

Majors

Marketing Major

If you’re creative, a good communicator and a quick thinker, marketing is for you. You’ll gain perspective on how a market works; its audiences, drivers, barriers and consumer behaviour. You’ll also learn about data-driven decision making and identifying target markets. Learn to stay ahead of competitors with effective promotion and advertising.

Human Resource Management Major

HR management professionals work with people to help them with their careers. In this major, you’ll learn about selection and recruitment procedures, staff training, development, performance management, and organisational change. You’ll be able to advise organisations on their staffing needs to enable them to deliver their core business. 

Management Major

If you like to plan, organise, lead and direct people to achieve a specific goal, then management is for you. You’ll learn about management’s core functions: communication, planning, teamwork, strategy, human resources and self-development. You’ll also develop analytical, communication and decision-making skills to add value to any organisation in a range of areas.

Innovation and Entrepreneurship

Do you have a creative idea for a new product or service and want to launch your own business or start-up? In this major, you’ll learn how to be an effective, innovative and dynamic manager, and a graduate with the skills, knowledge and confidence needed to develop and manage a successful business.

Electives

Students can complete electives drawn from the majors listed in the program (see below) or from any undergraduate program offered by Open Universities Australia provided you meet the degree requirements. This includes the completion of at least eight second and third year subjects which are part of the Bachelor of Business degree requirements and which have not been credited towards another award.

Students are required to register with Griffith University for this award by completing a registration https://app.secure.griffith.edu.au/griffithpay/Griffith-OUA-Study-Plan.html for a study plan by paying the required fee. The non-refundable $150 registration fee is payable when the registration is submitted.

The $150 fee is not applicable to students who have accepted a Commonwealth supported place.
 

For students who commenced in the Bachelor of Business prior to 2022, the following recommended study pattern and transition arrangements will be put in place to ensure students are able to progress their studies through to completion.

To be eligible for the award of Bachelor of Business (BBus), an OUA student must acquire 24 subjects as prescribed below:

• 8 Business core subjects

AND

For those undertaking a major:

• One Business major comprising 6 subject and 10 electives

OR

For those who elect not to undertake a major:

• 2 prescribed subjects at Year 3 level and
• 4 subjects from the Business electives and
• 10 elective subjects

AND

• Complete no more than 10 subjects at Year 1 level and
• Complete at least 6 subjects at Year 3 level

Business Core Subjects

• IBA111 Management Concepts is replaced with GBS104 The Purpose of Business
• Choice of MKT103 Introduction to Marketing OR GBS109 Grand Challenges for Business
• EHR101 Work and Employability is replaced with GBS107 The Future of Work
• Choice of AFE135 Business Data Analysis OR GBS108 Business Decision-Making
• Choice of AFE215 Introduction to Business Law OR LAWS1019 Business Law (University of South Australia)
• AFE133 Economics for Decision Making 1 is replaced with a choice of AFE137 Digital Economy and Analysis OR ECON1010 Principles of Economics (University of South Australia)
• AFE112 Accounting for Decision Making is replaced with a choice of AFE114 Small Business Accounting OR ACC10007 Financial Information for Decision Making (Swinburne University)
• GIR204 Government-Business Relations continues to be offered

Major in Marketing

Students must complete 5 subjects from the following:

• MKT340 Digital and Social Media Marketing
• MKT236 Retail Marketing
• IBA345 Building New Venture
• MKT319 Franchising and Small Business
• MKT355 Green marketing
• MKT204 Consumer Psychology
• MKT203 Marketing Research and Intelligence
• MKT202 Advertising and Integrated Marketing Communications
• MKT306 Service Experience
• MKT308 Sales and Negotiations

AND

1 subject from the following capstone options:

• MKT307 Marketing Behaviour Change
• MKT309 Marketing Strategy and Analytics

Major in Human Resource Management

Students must complete the following:

• EHR202 Strategic Human Resource Management continues to be offered
• EHR205 Organisational Behaviour continued to be offered
• EHR302 Developing Talent continues to be offered
• EHR301 Applied Human Resource Management and Change (capstone course)

AND one of the following combinations:

• EHR309 Global Human Resource Management AND
• EHR304 Managing Staffing and Performance (offered from 2023)

OR

• EHR203 Recruitment and Selection (not offered from 2023) AND
• EHR303 Performance Management (not offered from 2023)

Major in Management

• EHR205 Organisational Behaviour continues to be offered
• IBA218 The Management of Business Process continues to be offered
• IBA306 Creating Ethical and Sustainable Business continues to be offered
• IBA312 Management Strategy and Decision Making is replaced with IBA315 Managing Strategic Change
• IBA311 Management Problem Solving is replaced with IBA313 Decision Making for Innovation
• IBA305 Quality Management is replaced with IBA345 Building the New Venture

Students electing not to undertake a major

• IBA312 Management Strategy and Decision Making is replaced with IBA315 Managing Strategic Change
• IBA306 Creating Ethical and Sustainable Business continues to be offered
• At least 4-subjects of Business electives
• A maximum of 10-subjects of electives