Management Communication - 2017

Unit summary


  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP2 , SP4
  • Availability for 2018: SP2 , SP4
  • Assessment: Online Discussion (20%) , Planning Assessment (40%) - Learn more

Unit provided by

2017 Fees
Domestic 793.00
HECS 793.00
International 1,043.00

If businesses are to survive in an increasingly competitive and information-oriented environment they will need trained managers who can speak, write and interact with others efficiently, effectively and professionally.

This unit will define the importance and role of effective communication in a manager's job and their role in a 'learning' organisation. While taking COM21 you will begin to evaluate the structure and role of communication networks and the value and use of communities of practice. You will discuss how to communicate effectively in an increasingly diverse business landscape, evaluate change management strategies, practise communicating and managing change, and crisis and conflict in the business environment. You will also discuss and analyse external communication strategies and managing perceptions and public opinion.

At the successful completion of this unit students should be able to:

  1. communicate as an effective manager;
  2. understand the role of management ethics and social responsibility;
  3. develop relationship and networking capacities;
  4. participate in creative and strategic planning;
  5. develop and implement a crisis management strategy;
  6. understand the role of public relations;
  7. communicate effectively in a global environment.
  • Online Discussion (20%)
  • Planning Assessment (40%)
  • Report (40%)

Recommended prerequisites

You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:

Access to scholarly databases required. Proficiency in reading and writing English.

This unit addresses the following topics.

1Management and communication
2Managers in organisations
3Effective managers
4Strategic management communication
5Strategic conversations
6Leadership, management and communication
7Key communication themes
8Ethics and social responsibility
9Evolution of management thinking
10Managing change related communication
11The integration of strategic planning and communication
12Communication in crisis situations
13Understanding public relations

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Online assignment submission

Online materials

  • Online Assessment
  • Resources and Links

This unit is a core requirement in the following courses:

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Management: Asia Pacific Edition with Student Resource

    By:Danny Samson & Richard L. Daft

    ISBN: 9780170259798


    Supplier:Go to The Co-op Bookshop

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