Destination Management - 2017

Unit summary


  • Level of Study: Undergraduate Level 3
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: No
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP2
  • Assessment: Assignment 1 - Research-based assignment (20%) , Assignment 2 - Research-based assignment (40%) - Learn more

Unit provided by

2017 Fees
Domestic 1,324.00
HECS 1,324.00
International 1,574.00

This course will explore destination management from the perspective of competitive success and long-term sustainability. It will focus on the destination as the primary foundation of tourism management and take an integrated approach to the macro and micro environments in which the destination interfaces with the whole tourism system, and in particular how this effects the hotel sector.

At the completion of this unit students will be able to:

1.    Demonstrate knowledge and understanding of the values, policies, structures, and stakeholder groups that impact on destination planning, development and management at national, state, and local levels

2.    Understand the relationship between tourism development and the broader strategic planning functions within a destination, and critically evaluate the utility of various development options available within a destination; 

3.    Identify and understand the current issues and trends in destination product development and marketing, and their effects on tourism destinations

4.    Understand how the concept of experience economy applies to destinations and its impact on the management of tourism products and visitor experiences;

5.    Integrate concepts and ideas, and explain issues related to current destination development and management contexts and scenarios.

  • Assignment 1 — Research-based assignment (20%)
  • Assignment 2 — Research-based assignment (40%)
  • Invigilated Exam (40%)
For more information on invigilated exams see Exams and results

There are no prerequisites for this unit.

Note: Level 3 units normally assume a moderate level of prior knowledge in this area, eg from studying related Level 1 and 2 units or other relevant experience.

  • Audio/Visual equipment
  • Broadband access

This unit addresses the following topics.

1Introduction to Destination Management
2Destination Product/Experience Development
3Government Policy for Tourism
4Stakeholders in Destination Management
5Destination Management Plans
6Strategic Planning for Destinations
7Case Studies for Destination Management
8Destination Governance
9Quality Tourist Experience
10Destination Marketing Strategy
11Contemporary Issues and Cases
12Future Trends and Challenges

This unit is delivered using the following methods and materials:

Instructional Methods

  • Audio/Video conferencing
  • Chat rooms
  • Embedded Multimedia
  • Online Quizzes/Tests
  • Online assignment submission
  • Podcasting/Lecture capture
  • Standard Media
  • Web links

This unit is not currently a requirement for any courses, but may be eligible for credit.

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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