Get your questions answered
- Is online study right for me?
- Why OUA?
- What should I study?
- How does it work?
- How do I enrol?
Discover what's involved in studying through OUA.Find out more
Level of study: What does Undergraduate Level 2 mean?
Undergraduate Level 2
EFTSL: What does EFTSL mean?
Delivery Method: What does delivery method mean?
For at least 20 years, we have seen a trend towards 'convergence' in the media, as new social understandings and new business models emerge that break down the distinction between traditional media forms (print and broadcast news, films and games and so on). We have also seen the development of social or participatory media, without rigid boundaries between consumers, creators and producers. The internet has played a critical role in these processes, becoming the key frame of reference for discussions of the future of converging and participatory media. In particular, the World Wide Web enables the production, distribution, remixing and remediation of an extraordinary array of digital media content and the linking together of otherwise separate media forms. In this unit, you will investigate why and how media are transforming in the era of convergence and participation, and then put these insights into practice by creating web-based media content.
You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:
- NED11 — Internet Design - Introduction
- NET102 — Internet and Everyday Life
- WEB101 — Web Communications
NET102 is equivalent to NET12 and WEB101 is equivalent to NET11.
- Assignment 1 — Essay (25%)
- Assignment 2 — The Pitch (20%)
- Essay — Reflective Web Media (30%)
- Exercises — Media Diary (25%)
At the completion of this unit students will be able to:
- present arguments that explore the cultural and social dynamics of converging and participatory media
- critically analyse how communications and media are encoded for the internet
- create web content that practically explores emerging media and communications forms
- explore the new media affordances of web applications and services.
This unit addresses the following topics.
|1||Introduction - Digitisation & Convergence|
|7||Creating Reflective Web Media|
|8||Remixes & Mashups (& Copyright)|
|9||YouTube Creativity and Participatory Culture|
|10||Mobile Media & Apps|
This unit is delivered using the following methods and materials:
- Audio/Video conferencing
- Chat rooms
- Discussion Forum/Discussion Board
- Online assignment submission
- Podcasting/Lecture capture
- Standard Media
- Streaming Multimedia
- Web links
Print based materials
- Welcome Letter
- Audio/Video - Streaming
- Online Assessment
- Printable format materials
- Resources and Links
Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the Unibooks website and enter the unit details to search for available textbooks.
This unit is a core requirement in the following courses:
This unit is part of a major, minor, stream or specialisation in the following courses:
This unit is an approved elective in the following courses:
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
Have a question? Give us a call.