Tourism Communications - 2016

Unit summary


  • Level of Study: Undergraduate Level 3
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP3
  • Availability for 2017: SP3
  • Assessment: Group Project - BLOG (20-30%) , Invigilated Exam - (40-60%) - Learn more

Unit provided by

2016 Fees
Domestic 1,305.00
HECS 1,305.00
International 1,555.00
This unit is directed at equipping students with a comprehensive understanding of communication mediums as they apply to tourism. In an era of rapid and pervasive change an appreciation of the opportunities and threats posed by the ever changing nature of the communication landscape is imperative. Students will be challenged to critically evaluate a range of communication options in the marketing, distribution and management of tourism.
The unit adopts an eclectic view of communication which goes beyond its use merely as a marketing tool. By examining the role played by effective communication in stakeholder management, sustainable practice, distribution and product management, the material provides a comprehensive picture of the nexus between tourism and communication.

After successfully completing this unit, you will be able to:

  1. Define the scope and scale of communication applications and reflect on their relevance to tourism
  2. Recognise and understand the imperatives in effective cross cultural communication including  the ethical and social  implications of the language of tourism
  3. Identify research which advances future communication applications and consider their utility to tourism
  4. Appraise the impact of the increasing sophistication of electronic communication and how it might be utilised to solve tourism’s problems with distribution and market reach
  5. Evaluate the significance of effective communication in post crisis recovery
  • Group Project — BLOG (20-30%)
  • Invigilated Exam — (40-60%)
  • Research Essay — Individual (20-30%)
For more information on invigilated exams see Exams and results

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

Students must have completed 9 units in addition to TOU10001.

This unit addresses the following topics.

1Types and role of communication
2The language of tourism: ethical considerations
3Marketing communications; mediums and applications
4Brochures: representations of the intangible
5New media: social media
6Post crisis communication
7Cross cultural communication
8Communication and sustainable tourism, channels for community involvement
9The future of communication in tourism

Each unit offered through OUA provides students with unit information that includes assessment topics and due dates, policy information and contact numbers for university support and academic staff. Study materials will also clearly outline each week's topic, readings, student activities and the format of all assessment.

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.
This unit does not have a prescribed textbook(s).

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