Sports/Advertising/Media - 2018

Unit summary

MDA20011

  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP4
  • Availability for 2018: SP3
  • Assessment: Analysis Task - Social Media Sports Platform (15%) , Analysis Task - Social Media Sports Campaign (35%) - Learn more

Unit provided by

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2018 Fees
AUD$
Domestic 3,070.00
Domestic continuing 1,465.00
HECS 1,368.00
International 3,320.00
International continuing 1,715.00

Tuition fees are reduced for continuing registered SWI students.
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This unit explores the nexus between sports, advertising and media. Students will gain an understanding of how sport and advertising function, how they operate in the broader context of television and social media, and the ways in which they impact on ideas of race, nation, audience and merchandising. Students will investigate how social media enables fan engagement with sporting organisations, sports stars and each other, and the implications of this engagement for advertising and sponsorship. The unit will also equip students with the tools necessary to analyse and create a social media sports campaign.

Students who successfully complete this unit will be able to

  1. Identify how sport, advertising and media are central to an understanding of ourselves and the society of which we are a part
  2. Demonstrate an understanding of the connections between professional sports organisations, social media and fan engagement
  3. Critically analyse various social media platforms and campaigns utilised by sports organisations, teams and individual sports stars
  4. Construct a social media sports campaign.
  • Analysis Task — Social Media Sports Platform (15%)
  • Analysis Task — Social Media Sports Campaign (35%)
  • Assignment — Social Media Sports Campaign (50%)

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • MDA30001 — Media, Advertising, Sports and Society

You must have completed four (4) units before starting this unit.

This unit addresses the following topics.

NumberTopic
1The Sport Media Nexus
2Analysing Social Media Sports CampaignsDecoding Media Advertising
3Gender, Race and Sport
4Sports, Celebrity Athletes and Social Media
5Sports Fans: Identities, Communities and Online Engagement
6Merchandising
7E-sports
8Sports Campaigns
9Sport and Technology
10Sports Audiences
11Developing a Social Media Sports Campaign

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online Quizzes/Tests
  • Podcasting/Lecture capture
  • Web links

Print based materials

  • Welcome Letter

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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