International Marketing - 2016

Unit summary


  • Level of Study: Undergraduate Level 3
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP1
  • Assessment: Assignment 1 - Individual/Group (15-25%) (100%) , Assignment 2 - Individual/Group (30-40%) - Learn more

Unit provided by

2016 Fees
Domestic 1,305.00
HECS 1,305.00
International 1,555.00

This unit aims to provide students with the knowledge to enable them to understand the concept of Transnational (aka International) Marketing, how it fits within the overall corporate structure and strategy and how it enables organisations to realise offshore opportunities. The unit will look at analysis of potential market/s, available strategies for entry and the decision-making and implementation of transnational marketing strategy and practice.

On successful completion of this unit students will be able to:

  1. Demonstrate what is meant by internationalisation of an organisation
  2. Demonstrate knowledge of classical and current research in international marketing
  3. Identify the forces in international markets
  4. Identify political and economic influences
  5. Identify socio/cultural and technological influences
  6. Demonstrate an ability to assess feasibility of extending a product/service into an overseas market
  7. Demonstrate an ability to analyse research findings
  8. Develop logical arguments well supported by facts and/or theory
  9. Demonstrate an ability to convey research findings clearly, succinctly and logically
  10. Demonstrate research skills by identifying relevant secondary sources
  11. Be aware of local and international environments in which they will be contributing (eg. sociocultural, political/legal, technological, economic and natural)
  12. Understand the transnational macro and micro-environments in which an organisation operates.
  • Assignment 1 — Individual/Group (15-25%) (100%)
  • Assignment 2 — Individual/Group (30-40%)
  • Invigilated Exam — (40-50%)
For more information on invigilated exams see Exams and results

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • MAR305 — International Marketing

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

Do not enrol into this unit if you have completed MAR34.

  • Additional materials
  • Broadband access

This unit addresses the following topics.

1SPENT (Socio/Cultural, Political, Economic, Natural & Technological) factors
2International market research
3International segmentation and positioning
4Market entry modes
5Product/service strategy
6Distribution strategy
7Pricing strategy
8Promotion strategy
9Trends in international marketing

This unit is delivered using the following methods and materials:

Instructional Methods

  • Chat rooms
  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online assignment submission
  • Standard Media
  • Web links

Print based materials

  • Welcome Letter

Online materials

  • Printable format materials

This unit is not currently a requirement for any courses, but may be eligible for credit.

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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