Digital and Social Media Marketing - 2017

Unit summary


  • Level of Study: Undergraduate Level 3
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: No
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP1
  • Availability for 2017: SP1
  • Assessment: Invigilated Exam (50%) , Project (30%) - Learn more

Unit provided by

2017 Fees
Domestic 1,324.00
HECS 1,324.00
International 1,574.00

This unit will focus on an eMarketing strategy to enhance the contemporary digital environment and its relationship with 'bricks and mortar' businesses. The unit develops students understanding of eMarketing strategy across a variety of industry sectors. The unit represents an important component of marketing strategy.

At the completion of this unit students will be able to:

  1. prepare an eMarketing plan
  2. identify key trends and critical issues in eMarketing
  3. apply and integrate eMarketing theory and practice
  4. understand the strategic implications of an organisation's decision to offer their products or services electronically.
  • Invigilated Exam (50%)
  • Project (30%)
  • Quiz (20%)
For more information on invigilated exams see Exams and results

There are no prerequisites for this unit.

Note: Level 3 units normally assume a moderate level of prior knowledge in this area, eg from studying related Level 1 and 2 units or other relevant experience.

  • Broadband access

This unit addresses the following topics.

1Internet Marketing Fundamentals
2Internet micro environment
3Internet macro environment
4Internet marketing strategy
5Internet marketing mix
6Relationship marketing
7Online customer experience
8Campaign planning
9Communications and social media
10Evaluating channel performance
11B2C and B2B

This unit is delivered using the following methods and materials:

Instructional Methods

  • Audio/Video conferencing
  • Chat rooms
  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online Quizzes/Tests
  • Online assignment submission
  • Podcasting/Lecture capture
  • Standard Media
  • Web links

This unit is a core requirement in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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