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Subject details

After successfully completing this subject you should be able to:

  1. demonstrate a solid understanding of risk, issues and crisis communication planning
  2. advise organisational leaders on communication strategies during a crisis demonstrate the ability to make strategic decisions at each stage of crisis management.
  3. demonstrate an understanding of risk and crisis communication principles within a corporate culture and structure.
    • Placing risk and crisis communication in the public relations and business context.
    • Stakeholder and Relationship Management
    • Issues Management - planning and response
    • Risk Communication Principles
    • Crisis Communication - theory and practice
    • Crisis Plans and Teams
    • Social Media and Crisis Response
    • Traditional Media Management
    • Reputation Management
    • Legal and Ethical Issues
    • Disasters from Katrina to Black Saturday
    • Post Crisis Recovery
  • Study resources

    • Instructional methods

      • Discussion forum/Discussion Board
      • Online Quizzes/Tests
      • Online assignment submission
      • Standard Media
      • Web links
    • Online materials

      • Resources and Links
      • Printable format materials
      • Online Assessment
      • Quizzes

You are recommended to have completed the following subjects(s) or have equivalent knowledge before starting this subject:

Others

You must complete Level 1 Communication studies before starting this subject.

Special requirements

No special requirements

This subject considers the role of risk and crisis communication within a business and public relations context. The subject explores international case studies, theory and practice. It aims to equip the students with the skills necessary to identify and manage issues facing an organisation, build a crisis response plan and team, and effectively manage communication during a crisis event. Effective risk and crisis communication skills are an important element of public relations, business management and corporate governance.

  • Practice Based Assignment (20%)
  • Reflective (35%)
  • Crisis Response (30%)
  • Quiz (15%)

Textbook information is pending.

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