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Media Relations

Undergraduate | GRF-CMM220 | 2024

Put together media releases and kits. Study public relations campaign strategies. Tally the similarities and differences between print, radio and television media styles. Examine the media landscape in preparation for your future media relations role.

Study method
100% online
100% online
Enrol by
27 Oct 2024
Entry requirements
Prior study needed
13 weeks
Start dates
4 Nov 2024

Price from


Upfront cost


HECS-HELP and FEE-HELP available

Media Relations

About this subject

  • Upon successful completion of this subject, you should be able to:

    1. Construct and assess the structure, newsworthiness, framing and content of a media release.
    2. Interpret and apply principles, strategies and news values of storytelling to pitch a story that engages audiences.
    3. Work collaboratively to design an industry-standard, functioning media centre for an organisation’s website.
    4. Apply critical and creative thinking, and digital literacy skills in the visual representation of news values.
    5. Apply strategic communication theories to critically examine how the media operates in a diverse landscape.

Entry requirements

Prior study

You must have successfully completed the following subject(s) before starting this subject:

one of


You must complete Level 1 Communication studies before starting this subject.

Additional requirements

  • Equipment requirements - Students will need access to a device that can record and edit video content – such as an iPhone or an iPad, using a free video editing application such as iMovie or equivalent.
  • Other requirements - Broadband access.

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

What to study next?

Once you’ve completed this subject it can be credited towards one of the following courses

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Bachelor of Arts

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Bachelor of Communication

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