Understanding the media landscape that permeates our lives is crucial for any communication practitioner. This subject enables you to explore media relations strategies at an advanced level both in the critical context of mass media theory and as a practical management technique in various business, political and community settings. The course equips you with the skills necessary to function in a professional media relations role in an ever-changing environment. You will develop an understanding of the critical relationship between the public relations practitioner and the media, while gaining insights into the different needs and expectations of traditional and social media outlets and platforms.
A range of assessments and tutorial activities will enable you to design media releases and a video story, create an online media centre, as well as understand the theories that support these communication approaches and skills. You will also engage in discussion and debate with your online peers and tutor.