Media Relations

• • The media landscape
  • Managing relationships
  • Media releases
  • Key theories and concepts
  • Audiences and online media centres
  • Media conferences
  • Visual content
  • Telling the story
  • Pitching stories
  • Dealing with crises
  • Evaluating media campaigns
  • The future of media relations

You must have successfully completed the following subject(s) before starting this subject:

• GRF-LHS155-Introduction to Communication and Journalism
• GRF-CMM127-Introduction to Public Relations (No longer available)
• GRF-CMM27 (Not currently available)

Others

You must complete Level 1 Communication studies before starting this subject.

Additional requirements

• Equipment requirements - Students will need access to a device that can record and edit video content – such as an iPhone or an iPad, using a free video editing application such as iMovie or equivalent.
• Other requirements - Broadband access.

Understanding the media landscape that permeates our lives is crucial for any communication practitioner. This subject enables you to explore media relations strategies at an advanced level both in the critical context of mass media theory and as a practical management technique in various business, political and community settings. The course equips you with the skills necessary to function in a professional media relations role in an ever-changing environment. You will develop an understanding of the critical relationship between the public relations practitioner and the media, while gaining insights into the different needs and expectations of traditional and social media outlets and platforms.

A range of assessments and tutorial activities will enable you to design media releases and a video story, create an online media centre, as well as understand the theories that support these communication approaches and skills. You will also engage in discussion and debate with your online peers and tutor.

• Media Release, Media List and Rationale (20%)
• Video story with audio grabs and rationale (30%)
• Learning Tasks and Discussion (20%)
• Complete media centre (30%)

For textbook details check your university's handbook, website or learning management system (LMS).