Course results for Bachelor of Marketing

Understand what makes consumers tick and click as you dive into the digital landscape of modern-day business. Tackle tech, including the latest tools and analytics, along with communication skills

Become highly employable and look forward to a career of diversity with this business and communications degree. Study the importance of customers and brands—and learn how to strategically influence them. Build skills in traditional and digital media.

A marketing specialisation where you cover the business fundamentals and explore creative solutions. You’ll also get technical with digital channels and data. Innovate and think about connecting customers to products and services.

Target audiences and critically examine strategies to gain customer loyalty and grow profits. Research data, segment consumers and build brand profiles. Advertise integrated marketing campaigns. Master business theory and practice and interact online.

Explore the space where business and fashion overlaps. Topics include brand development, consumer research, and operational and retail practices. Work alongside industry leaders. You’ll see fashion buying and digital marketing in the real-world.

Study key business principles with a focus on marketing. You’ll explore current theory and practice. Learn how it works in the real world—see professionals engaging customers during your placements. Co-developed with the Australian Marketing Institute.

Get access to marketing internships that will give you invaluable industry experience and exposure to some of Tasmania's top business minds. Gain skills that involve using creativity, problem solving and strategy to tackle marketing problems.

Learn the latest tools of brand development, digital strategy and campaign management. Get real skills in market research. You’ll explore content planning and digital disruption by creating bespoke marketing plans as part of your degree.

Study marketing online and graduate work-ready for this dynamic industry. Along with core business subjects, you’ll combine marketing subjects, including digital marketing and electives with an industry project to prep you for your business career.