Available loans
Australian Higher Education Loan Program (HELP)
Total subjects
24
Price
From
$37,760
Study method
100% Online
Assessments
100% online
CSP Available
Yes
Credit available
Yes
Applications Close
- 07 May 23
- 25 Jun 23
- 27 Aug 23
Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.
Learn more about UTAS.
Explore UTAS courses.
QS Ranking 2023
17
Times Higher Education Ranking 2023
22
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Degree structure
Core subjects
Major subjects
Elective subjects
Degree
Degree details
Upon successful completion of this program, students should be able to:
- Acquire and apply discipline specific knowledge and skills related to business and organisations (Discipline Knowledge).
- Communicate information effectively in written and oral forms with a diverse range of stakeholders (Communication Skills).
- Apply critical and analytical skills to the identification and evaluation of complex business problems and draw logical conclusions (Critical Skills).
- Work both independently and collaboratively to achieve agreed team outcomes (Teamwork).
Our business course gives you both job-specific and transferrable skills to set you up for long-term success. We embed the principals of leadership, teamwork, and entrepreneurship and innovation and teach you critical thinking, strategic analysis, and evidence-based decision making, so you can adapt as the job market evolves.
Here are some of the careers projected to grow into 2026*:
- Advertising and Marketing professionals 11.4%
- Advertising, Public relations and sales manager 4.4%
*Source: ABS Labour Force Survey, National Skills Commission trend data to May 2022 and projections to 2026.
Professional recognition
Graduates of this course can apply for membership through the Australian Marketing Institute.
Higher education via OUA
Successful completion of any 4 OUA open access subjects of study at the equivalent AQF level, unless otherwise specified
Higher education
Successful completion of a minimum of 2 (25 credit points) undergraduate subjects of study within an equivalent AQF level course or higher.
Secondary education
- Published ATAR ≥ 50,
- Internal ATAR ≥ 50,
- Concessional ATAR ≥ 56
VET studies
Successful completion of certificate IV or higher
Work and Life
Domestic Applicants with work and life experience:
If you have not successfully completed senior secondary, tertiary or TAFE/VET study, but have extensive or sustained work experience.
The following qualifications are recognised articulating admissions pathways into the B3A Bachelor of Business:
- Diploma of Applied Business
- Associate Degree in Applied Business
- Diploma of Hospitality Management
- Advanced Diploma of Hospitality Management
- Diploma of Marketing & Communication
- Advanced Diploma of Marketing & Communication
- Diploma of Travel and Tourism
- Advanced Diploma of Travel and Tourism
- Diploma of University Studies
- Associate Degree in University Studies
Develop a personal brand as a marketer that employers can’t refuse.
Marketers develop value propositions and creative solutions to link products and services with consumers. You’ll learn how to identify a target market, develop strategies to reach them, and communicate effectively to drive action.
Our Bachelor of Business (Marketing) tasks graduates with the skills to establish and maintain relationships with customers to achieve and sustain a competitive advantage. To compete effectively in an increasingly dynamic global market, you’ll become cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.
From the impact of Airbnb host recommendations on visits to local shops, to the Museum of Old and New Art's (MONA) role as a driver of cultural tourism and economic development through an entrepreneurial management style – our marketing courses look at current trends impacting Tasmania and beyond.
We recognise our students want a competitive edge. Our accelerated teaching model means you can complete your full Bachelor of Business (Marketing) in just two years while making the most of our extracurricular experiences.
If you prefer to take more time to complete your degree, you can also choose from our range of flexible options and pick a study pattern to suit your lifestyle.
Recommended Study Pattern
For students undertaking full-time study the following study pattern is recommended:
Year 1. 8 subjects in first year including:
- 4 core subjects
- TAS-BAA111 People and Organisations
- TAS-BEA111 Introduction to Markets and the Economy
- TAS-BEA140 Data Analysis for Business
- TAS-BFA103 Accountability and Accounting
- 2 major subjects
- TAS-BMA101 Introduction to Management
- TAS-BMA151 Principles of Marketing
- 2 UTAS electives
Year 2. 8 subjects in second year including:
- 4 core subjects
- TAS-BAA211 Entrepreneurship
- TAS-BAA215 Business and Corporate Law
- TAS-BMA202 Business Strategy
- TAS-BMA250 Managerial Social Responsibility
- 2 major subjects
- TAS-BMA258 Services Marketing
- TAS-BMA262 Consumer Behaviour
- 2 UTAS electives
Year 3. 8 subjects in third year including:
- 4 major subjects
- TAS-BMA329 Retail Marketing
- TAS-BMA331 Marketing Research
- TAS-BMA343 Digital and Social Media Marketing
- TAS-BMA351 Marketing Management
- 4 UTAS electives
Award Requirements
Satisfactory completion of 24 subjects, as required in the schedule, within 3-7 years from commencement.
Easy apply
You can apply direct through Open Universities Australia.
Once you've checked your eligibility, apply and enrol for this degree following the steps. This degree also allows you to get started with Open access.
Select ‘Apply now’
Choose subjects to begin your application. You can choose 1 or 2 subjects to start.
Choose how you want to start
You can apply for the full degree or if you want to start with Open access, enrol into the subjects using the ‘Single subjects’ option.
You can apply for the degree later and the subjects may be credited towards the degree.
Complete your details
Provide your details and select a funding option. You can pay up-front or apply for government funding in your application.
Open access
This degree offers Open access entry, exclusive to Open Universities Australia.
There’s more than one way to get a degree. Open access allows you to start with single subjects as a way into eligible degrees, regardless of your study history.
Enrol into and complete the required Open access subjects to earn entry in this degree. Most subjects have no entry requirements, are fully government funded (if you’re eligible) and may be credited when you start the degree.
The best part? You can enrol and get started with single subjects now.