Bachelor of Business (Marketing)

Discover how to grow brands and create impactful marketing strategies with Adelaide University’s 100% online Bachelor of Business (Marketing).

Learn key topics essential to business and build your knowledge in areas such as consumer behaviour, advertising, market research and retailing. Complete a professional development course and create a personalised career plan based on your interests and goals.

Develop your skills across branding, integrated marketing and strategic management, then gain hands-on experience through a virtual industry internship in your final year. You’ll also uncover the world of social media including how to write engaging content, create content calendars and design social media schedules to connect with audiences.

Embrace the rise of digital technology to help global businesses reach their goals and drive sales with Adelaide University’s 100% online Bachelor of Business (Marketing).

Learn from the same marketing scientists who conduct world-class research and advise some of the world’s biggest brands at the Ehrenberg-Bass Institute for Marketing Science. Understand the science behind how buyers behave and brands grow, so you can use marketing insights and metrics to improve performance.

You’ll graduate with the creativity and analytical skills to think strategically and make evidence-based marketing decisions. This versatile degree will equip you for a wide range of roles in business and marketing.

Recommended study pattern

Year 1

UO Business and Society (BUSI1018)-Elective

UO Business Law (LAWS1018)

UO Critical Approaches to Online Learning (SOCI3014)-Elective

UO Marketing Principles: Trading and Exchange (MARK1013)

UO Accounting for Business (ACCT1005)

UO Consumer Behaviour (MARK1011)

UO Marketing Analytics (MARK2009)

UO Principles of Economics (ECON1010)

UO Quantitative Methods for Business (MATH1028)

Year 2

UO Market Research (MARK2010)

UO Marketing for Health and Wellbeing (MARK2012) -Elective

UO Professional Development in Marketing (MARK1012)

UO Retailing (MARK2011)

Business International Study Tour (BUSI2016) -Elective

UO Digital Marketing (MARK3013) -Elective

UO Virtual Industry Internship (BUSI3041) -Elective

UO Advertising (MARK2008)

UO Business Intelligence (INFO2022)

UO Entrepreneurship for Social and Market Impact (BUSI2021)

UO Management and Organisation (BUSI2019)

Year 3

UO Branding (MARK3010)

UO Essentials of Marketing Planning (MARK3011)

UO International Management Ethics and Values (BUSI3030) -Elective

UO Managing the Employment Relationship (BUSI3028) -Elective

UO Strategic Management (BUSI3033)

UO Integrated Marketing (MARK3012)

UO International Business Environments (IBUS3008)

UO Organisational Leadership (BUSI3032) -Elective

UO Managing Decision Making (BUSI3031) -Elective

UO Organisational Entrepreneurship (BUSI3035) -Elective

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $48,471

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

Adelaide University is Australia’s new major university, delivering an accessible, contemporary and future-focused teaching and learning experience. Adelaide University’s range of 100% online undergraduate and postgraduate programs is designed by experts and shaped by industry, with world-class research informing your learning. Experience flexible study, tailored student support when you need it, and on-demand learning resources. Join a vibrant community of online learners and launch your next move.

Learn more about Adelaide University.

Explore Adelaide University courses.

QS World University Ranking 2026, within Australia:

8

Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

• Completion of an Adelaide University approved enabling, pathway or bridging program; OR
• A competitive result in the Skills for Tertiary Admissions Test (STAT); OR
• Successful completion of an Adelaide University online literacy and numeracy test and have relevant work experience; OR
• Qualify for special entry.

English language entry requirements for International students only.

In addition, international students who speak English as an additional language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at Adelaide University. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

IELTS Overall 6.5

IELTS Reading 6.0

IELTS Listening 6.0

IELTS Speaking 6.0

IELTS Writing 6.0