Bachelor of Marketing, Advertising and Public Relations

This combination of three disciplines in one course equips graduates with a competitive career advantage across a wide range of industries. Additionally, students have the ability to focus on areas of interest through the selection of four elective units. Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.

Possible future job titles: Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, Copywriter, Desktop Publisher, Public Relations Manager

Higher education

All applicants must meet the academic admission requirements for this course. Academic admission requirements may be satisfied through completion of one of the following:

• AQF Cert IV;
• Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
• Undergraduate Certificate;
• Special Tertiary Admissions Test;*
• University Preparation Course;*
• Indigenous University Orientation Course;*
• Aboriginal University Readiness Assessment; or*
• * Further information can be found on the Study course entry page.
• For international students, requirements include your secondary school results.

Secondary education

Alternatively, applicants can apply with the indicative or guaranteed ATAR is as published.

Work and Life

Alternatively, applicants can apply via Experience Based Entry Scheme, subject to eligibility.

English Proficiency Requirements

English competency requirements may be satisfied through completion of one of the following:

• Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
• Special Tertiary Admissions Test;*
• IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
• Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
• University Preparation Course;
• Indigenous University Orientation Course;*
• Aboriginal University Readiness Assessment;*
• AQF Diploma, Advanced Diploma or Associate Degree;
• Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
• Other tests, courses or programs defined on the English Proficiency Bands page (Band 3).
• * Further information can be found on the Study course entry page.

On campus requirements

The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.

If you have completed units of study at University, undertaken a Diploma qualification or higher, or have relevant professional experience, you may be eligible for Credit and Recognition of Prior Learning (CRPL).

To assess your eligibility for credit, we first need you to apply for and accept an offer in your course of interest with us. You can then submit an Application for Credit and Recognition of Prior Learning via your Student Portal. 

ECU’s unique degree blends marketing, advertising and public relations, so you graduate with a suite of skills to work in any creative industry.

Hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You could also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.

You’ll work with real-world industry contacts, using industry standard software to ensure you gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media, and create portfolios that showcase your talents.

Combined with the art, science and strategy of advertising, and the communications practice of public relations, you’ll graduate ready for a diverse career.

Award Requirements

Students are required to complete 360 credit points.