Bachelor of Marketing, Advertising and Public Relations

At the end of the program, students of the Bachelor of Marketing, Advertising and Public Relations can:

1. Apply broad and coherent knowledge to a range of business situations, incorporating international/global/cultural perspectives.
2. Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
3. Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
4. Collaborate effectively in team settings to produce measurable outcomes.
5. Generate creative ideas for business innovations that respond to opportunities and constant change.
6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.

Edith Cown University (ECU)’s unique degree blends marketing, advertising and public relations, so you graduate with a suite of skills to work in any creative industry.

Hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You could also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.

You’ll work with real-world industry contacts, using industry standard software to ensure you gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media, and create portfolios that showcase your talents.

Combined with the art, science and strategy of advertising, and the communications practice of public relations, you’ll graduate ready for a diverse career.

You have the option of studying this program online or campus. The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.

Recommended study pattern

As a guide, core subjects in this degree can include: 

• Marketing Principles & Practices
• Promotional Marketing
• Consumer Behaviour
• Marketing Analytics.

Plus there’s a selection of electives to choose from. As part of your application, you’ll be guided through how to get the right degree structure in place for you.

Award requirements

Students are required to complete 360 credit points.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $51,000

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

ECU is ranked one of the world’s best young universities and Australia’s best public university for teaching quality. That quality extends to more than 30,000 students, many studying online through Open Universities Australia. ECU offers the same quality of teaching to you, regardless of where you’re studying in the world. Their flexible study solutions include a huge range of online courses, recognising your need to juggle work, family or other commitments.

Learn more about ECU.

Explore ECU courses.

QS World University Ranking 2025, within Australia:

29

Times Higher Education World University Ranking 2025, within Australia:

24

All applicants must meet the academic admission requirements for this course. Academic admission requirements may be satisfied through completion of one of the following:

• AQF Cert IV
• Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent)
• Undergraduate Certificate
• Special Tertiary Admissions Test
• University Preparation Course
• Indigenous University Orientation Course
• Aboriginal University Readiness Assessment; OR
• For international students, requirements include your secondary school results.

Alternatively, applicants can apply with the indicative or guaranteed ATAR.

Alternatively, applicants can apply via Experience Based Entry Scheme, subject to eligibility. This allows you to be considered for entry to an undergraduate course through an assessment of your ability to succeed in higher education. This is based on a portfolio of evidence you provide to us.

English competency requirements may be satisfied through completion of one of the following:

• Year 12 English ATAR/English Literature ATAR grade C or better or equivalent
• Special Tertiary Admissions Test
• IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0)
• Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada
• University Preparation Course
• Indigenous University Orientation Course
• Aboriginal University Readiness Assessment
• AQF Diploma, Advanced Diploma or Associate Degree; OR
• Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent).

If you have completed units of study at University, undertaken a Diploma qualification or higher, or have relevant professional experience, you may be eligible for Credit and Recognition of Prior Learning (CRPL).

To assess your eligibility for credit, we first need you to apply for and accept an offer in your course of interest with us. You can then submit an Application for Credit and Recognition of Prior Learning via your Student Portal.