Undergraduate TUA-FME-DEG-2023

Bachelor of Fashion Marketing and Enterprise

Create, market and manage commercial fashion enterprises

Explore the space where business and fashion overlaps. Topics include brand development, consumer research, and operational and retail practices. Work alongside industry leaders. You’ll see fashion buying and digital marketing in the real-world.

Available loans

Australian Higher Education Loan Program (HELP)

Total subjects

Price

From

$74,164

Study method

100% Online

Assessments

100% online

Credit available

Yes

Applications Close

No dates available

At Torrens University Australia you can tailor your study to suit your lifestyle. Thanks to their innovative digital learning system you’ll gain the ultimate in flexibility, and still receive personalised guidance from academics and access to work placement, mentorship and internship opportunities. Online you can attend live classes or view recorded sessions, connect with lecturers and fellow students, and access content on-demand 24/7.

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2023

Degree details

What you'll learn

As one of Australia’s fastest growing universities, we take a progressive approach to learning. Our courses are co-designed, developed and delivered with industry, giving you confidence that you’ll graduate job-ready. During this course you will:

Distinguish between ethical and unethical marketing and enterprise management practices.
Understand and explain the fashion industry’s impact on local and global communities.
Demonstrate thought leadership and meaningful action for entrepreneurial and social enterprise pursuits across the broader fashion industry.
Independently and creatively solve unpredictable and/or complex marketing and management problems.
Use research and critical thinking to evaluate information and consolidate knowledge in response to complex issues, anticipating user behaviour and preferences.

Career opportunities

Successfully completing a Bachelor of Fashion Marketing and Enterprise will set you on your own fashion enterprise pathway, or open doors for a variety of roles in an existing fashion enterprise. Potential career paths include:

Professional recognition

DIA-recognised course This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Entry requirements

Higher education

Torrens University Australia offers flexible entry options and study pathways, whether you’re finishing school, pursuing career progression or looking for a change. Entry requirements for this course includes:

Successful completion of a Higher Education qualification.

Secondary education

Year 12 (Australian secondary school certificate) or equivalent.

VET studies

Successful completion of a Vocational qualification (AQF Level 4), or above.

Work and Life

Work life experience demonstrating the ability to undertake study at the required level.

Standard English language requirements apply.

Don’t meet the entry requirements? We have numerous pathway programs to get you started. Contact our Future Student Advisors to learn about alternative entry options.

Credit for previous study or work

Torrens University offers pathway opportunities to further your learning. If you have already completed a qualification you may be able to credit this against a degree with Torrens University, even if it’s from another institution. This is called Recognition of Prior Learning. Under Torrens University's Recognition of Prior Learning policy, you may be eligible for a reduction in tuition costs if you have previous study and/or work experience. Our Future Student Advisors will happily walk you through the application process.

Description

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices.

Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance.

Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.

Tailor your study to your lifestyle thanks to our innovative digital learning system, accessible from anywhere with 24/7 personalised support. With all your course materials online, and the option to study full or part time, on-campus, online or a blend of both it's all about flexibility.

Course duration: 3 years full-time, up-to 6 years part-time, 2 years accelerated

Degree structure details

Recommended Study Pattern

The course structure comprises eight common core subjects, 14 specialised and one elective subject in Level 300 as follows:

Level 100: three common core subjects; five specialised subjects
Level 200: three common core subjects; five specialised subjects
Level 300: two common core subjects; four specialised subjects; one elective subject

Award Requirements

To be awarded the Bachelor of Fashion Marketing and Enterprise, students will need to complete 240 credit points over 23 subjects as outlined in the Course Structure above. Each subject has a value of 10 credit points with the exception of the Double Capstone which has a value of 20 credit points.