Bachelor of Fashion Marketing and Enterprise
Create, market and manage commercial fashion enterprises
Explore the space where business and fashion overlaps. Topics include brand development, consumer research, and operational and retail practices. Work alongside industry leaders. You’ll see fashion buying and digital marketing in the real-world.
Australian Higher Education Loan Program (HELP)
- No dates available
At Torrens University Australia you can tailor your study to suit your lifestyle. Thanks to their innovative digital learning system you’ll gain the ultimate in flexibility, and still receive personalised guidance from academics and access to work placement, mentorship and internship opportunities. Online you can attend live classes or view recorded sessions, connect with lecturers and fellow students, and access content on-demand 24/7.
Learn more about Torrens.
Explore Torrens courses.
As one of Australia’s fastest growing universities, we take a progressive approach to learning. Our courses are co-designed, developed and delivered with industry, giving you confidence that you’ll graduate job-ready. During this course you will:
- Distinguish between ethical and unethical marketing and enterprise management practices.
- Understand and explain the fashion industry’s impact on local and global communities.
- Demonstrate thought leadership and meaningful action for entrepreneurial and social enterprise pursuits across the broader fashion industry.
- Independently and creatively solve unpredictable and/or complex marketing and management problems.
- Use research and critical thinking to evaluate information and consolidate knowledge in response to complex issues, anticipating user behaviour and preferences.
Successfully completing a Bachelor of Fashion Marketing and Enterprise will set you on your own fashion enterprise pathway, or open doors for a variety of roles in an existing fashion enterprise. Potential career paths include:
- Brand Manager
- Digital Manager
- Marketing Manager
- Product Developer
- Fashion Buyer
- Merchandise Planner
Professional recognitionDIA-recognised course This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.
Torrens University Australia offers flexible entry options and study pathways, whether you’re finishing school, pursuing career progression or looking for a change. Entry requirements for this course includes:
- Successful completion of a Higher Education qualification.
- Year 12 (Australian secondary school certificate) or equivalent.
- Successful completion of a Vocational qualification (AQF Level 4), or above.
Work and Life
- Work life experience demonstrating the ability to undertake study at the required level.
Standard English language requirements apply.
Don’t meet the entry requirements? We have numerous pathway programs to get you started. Contact our Future Student Advisors to learn about alternative entry options.
This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices.
Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance.
Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.
Tailor your study to your lifestyle thanks to our innovative digital learning system, accessible from anywhere with 24/7 personalised support. With all your course materials online, and the option to study full or part time, on-campus, online or a blend of both it's all about flexibility.
Course duration: 3 years full-time, up-to 6 years part-time, 2 years accelerated
Recommended Study Pattern
The course structure comprises eight common core subjects, 14 specialised and one elective subject in Level 300 as follows:
- Level 100: three common core subjects; five specialised subjects
- Level 200: three common core subjects; five specialised subjects
- Level 300: two common core subjects; four specialised subjects; one elective subject