Bachelor of Communication and Creative Industries (Marketing)

On successful completion of the program, students should be able to:

1. Develop specialised skills relevant to communication and creative industries, including creativity, strategic thinking, business capability, and practical skills required for success in the creative and cultural sectors.
2. Use creative and critical thinking to analyse complex information, evaluate strategies and effectively communicate solutions to authentic creative and communication problems
3. Effectively communicate and collaborate using industry relevant professional practices in authentic settings and across oral, written and electronic communication.
4. Engage ethically, critically considering a range of local and global influences, to actively participate in interpreting and evaluating contemporary policies in the creative arts and industries.
5. Create a professional portfolio of work to showcase the theoretical issues, problems and methodologies used within the creative industries
6. Demonstrate cultural awareness and sensitivity to diverse perspectives in professional communication and creative practices.

Marketing is a critical tool in industry growth and development. Marketing professionals need to be able to understand consumer behaviour in order to create market value, generate strategies and tap into marketing channels. Learn marketing theories, principles and skills through the combination of theoretical study and practical application. Develop a skillset to equip you to work as a practising marketer in a range of product and service industries, and you will have an appreciation for global, sustainable and ethical contexts of marketing strategies and practices.

Recommended study pattern

Year 1

CCI1000 Introduction to Creative Industries

MKT1001 Marketing Fundamentals

CCI1001 Understanding Media

CCI1002 Content Creation

MKT1002 Consumer Psychology

3 x Electives.

Year 2

CCI2000 Audience and Analytics

MKT2001 Integrated Marketing Communications

CCI2002 Legal and Ethical Frameworks

MKT2100 Service and Relationship Marketing

MKT2101 Creativity in Marketing

CCI2001 Social Media, Publicity and Promotion

2 x Electives.

Year 3

CCI3000 Popular Culture and Identity

HAC3001 Careers

MKT3001 Marketing Intelligence

MKT3100 Digital Marketing and Social Media

MKT3101 Emotional Intelligence and Marketing

3 x Electives.

Award requirements

Completion of 24 units as outlined in the Recommended Study Pattern section.

Exit points

Associate Degree of Arts, Diploma of Professional Photography, Diploma of Professional Communication

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $50,976

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

As Australia’s #1 university for graduate starting salary (Good Universities Guide, 2022), University of Southern Queensland is the right place to make real progress. Regardless of your education history, your age or your aspirations, at UniSQ you’ll be inspired by quality learning experiences matched with top resources and research. Having delivered distance and online learning for over 40+ years, UniSQ supports you to learn at your own pace—exactly how it suits you.

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QS World University Ranking 2025, within Australia:

24

Times Higher Education World University Ranking 2025, within Australia:

25

ATAR - 63.00 or equivalent; proof of meeting the English Language Proficiency requirements is also required.

Completed VET qualifications can be used to derive an ATAR score or Selection Rank which may be used to meet the Entry Requirements for the program. We encourage you to reach out to the UniSQ team to discuss your options further.

Work and Life experience may be used to derive an ATAR score or Selection Rank which may be used to meet the Entry Requirements for the program. We encourage you to reach out to the UniSQ team to discuss your options further.

Work and Life experience may be used to derive an ATAR score or Selection Rank which may be used to meet the Entry Requirements for the program. We encourage you to reach out to the UniSQ team to discuss your options further.

Exemptions/credit will be assessed based on the UniSQ Credit and Exemption Procedure. Claims for credit for previous study should be submitted prior to or at the time of enrolment. Each claim will be assessed on individual merit in line with UniSQ policy.