Bachelor of Marketing and Communication

Design integrated marketing and communication campaigns for the digital world with Adelaide University’s 100% online Bachelor of Marketing and Communication.

Explore creative design principles, processes and media production techniques. Build practical skills across digital media formats including video production, website development and social media. Learn how to target audiences, make informed advertising decisions, and uncover the legal and ethical issues in professional media practice.

Discover methods used to promote products, services and information, and delve into future-focused courses like public relations, marketing analytics, consumer behaviour and branding. Elevate your communications career by studying a minor in social media.

Build the skill set to take on today’s marketing challenges and become an agile marketing communications professional responsive to change.

With this 100% online degree, you’ll examine emerging trends in digital marketing such as online advertising, mobile marketing and customer relationship management strategies. Combine content creativity with data analysis skills to create successful integrated campaigns.

Learn from the same marketing scientists who conduct world-class research and advise some of the world’s biggest brands at the Ehrenberg-Bass Institute for Marketing Science. Conduct market research of your own and learn how to interpret qualitative and quantitative data to inform business decisions.

Get hands-on with an industry project and access real-world case studies so you graduate career ready.

Recommended study pattern

Year 1

UO Critical Approaches to Online Learning (SOCI3014) or Program Elective

UO Accounting for Business (ACCT1005)

UO Business Law (LAWS1018)

UO Communication and Media (COMM1008)

UO Consumer Behaviour (MARK1011)

UO Introduction to Digital Media (MDIA1013)

UO Introduction to Social Media (COMM1009)

UO Marketing Principles: Trading and Exchange (MARK1013)

Year 2

UO Content Creation for Media (COMM2006)

UO Marketing Analytics (MARK2009)

UO Advertising (MARK2008)

UO Communication Research Methods (COMM2005)

UO Essentials of Marketing Planning (MARK3011)

UO Media Law and Ethics (JOUR2005)

UO Public Relations: Theory and Practice (MARK1014)

Program Elective

Year 3

UO Branding (MARK3010)

UO Digital Marketing (MARK3013)

UO Promotional Communication: Advertising, Publicity and Marketing (COMM3004)

UO Retailing (MARK2011)

UO Integrated Marketing (MARK3012)

UO Communication Management in Practice (COMM3002)

UO Integrated Communication Planning (COMM3003)

UO Web Design (MDIA3011)

Award requirements

Students must complete 24 subjects including 2 electives.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $53,057

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

Adelaide University is Australia’s new major university, delivering an accessible, contemporary and future-focused teaching and learning experience.

Adelaide University’s range of 100% online undergraduate and postgraduate programs is designed by experts and shaped by industry, with world-class research informing your learning. Experience flexible study, tailored student support when you need it, and on-demand learning resources. Join a vibrant community of online learners and launch your next move.

Learn more about Adelaide University

Explore Adelaide University courses

QS World University Ranking 2026, within Australia:

8

Times Higher Education World University Ranking 2026, within Australia:

10

Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

• Completion of an Adelaide University approved enabling, pathway or bridging program; OR
• A competitive result in the Skills for Tertiary Admissions Test (STAT); OR
• Successful completion of an Adelaide University online literacy and numeracy test and have relevant work experience; OR
• Qualify for special entry.

English language entry requirements for International students only.

In addition, international students who speak English as an additional language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at Adelaide University. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

IELTS Overall 6.5

IELTS Reading 6

IELTS Listening 6

IELTS Speaking 6

IELTS Writing 6

N/A