Bachelor of Digital Marketing and Analytics

Graduates of the Bachelor of Digital Marketing and Analytics will be able apply integrated knowledge of digital marketing, consumer behaviour, analytics, media and business principles to inform decision-making in contemporary business environments. 

Our Bachelor of Digital Marketing and Analytics prepares you to thrive in a world where AI, automation and data-driven decision-making are reshaping how brands connect with people. You'll learn to blend creativity with analytics, understand what drives consumer behaviour and design marketing strategies that cut through in an increasingly digital world. You'll gain the digital marketing and analytics skills that today's employers demand. 

Griffith is among the top 1% of business schools worldwide accredited by both the International Association to Advance Collegiate Schools of Business (AACSB) and the European Foundation for Management Development Quality Improvement System (EQUIS). Your qualification carries global recognition and reflects our commitment to delivering a future-focused business education. 

Highlights of studying the Bachelor of Digital Marketing and Analytics 

• Learn to use data-driven insights to solve real business problems, identify opportunities and improve performance across industries. 
• Build strong foundations in marketing, advertising and consumer behaviour while exploring how AI, analytics and digital technologies are transforming the industry. 
• Tailor your degree with electives that match your interests, whether you're drawn to social media strategy, UX, branding, data storytelling or emerging tech. 
• Gain practical, job-ready capabilities through hands-on projects, industry tools and authentic marketing challenges. 
• Study within a supportive cohort and take part in programs like BusinessPLUS, with sustainability and responsible business practices embedded throughout your learning. 

Throughout your degree, you'll develop the future-ready analytical, strategic and creative skills needed to succeed in digital marketing roles shaped by rapid technological change. You'll learn how to gather and interpret data, understand audiences on a deeper level and design campaigns that respond to real-time trends. With AI now influencing everything from content creation to predictive analytics, you'll graduate confident in your ability to work alongside advanced technologies. 

Recommended study pattern

As a guide, core subjects in this degree can include:

• The Purpose of Business
• Business Decision-Making
• Fundamentals of Digital Marketing
• Programming Principles

As part of your application, you’ll be guided through how to get the right degree structure in place for you.

Award requirements

For the award of Bachelor of Digital Marketing and Analytics [BDigitalMarkAnalytics], you must successfully

Complete 240 credit points comprising:

• 160 credit points for all Core Module, and
• 80 credit points from Flexible Module

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $46,200

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia.

Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.

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QS World University Ranking 2026, within Australia:

18

Times Higher Education World University Ranking 2026, within Australia:

20

ATAR/RANK (to be advised)

Griffith University's Admission Policy will apply.

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

• A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
• OR an overall score of 79 in the internet-based (iBT) TOEFL with no sub-score less than 19 (applies to tests taken prior to 21 January 2026)
• OR an overall score of 4 in the internet-based (iBT) TOEFL with a minimum score of 4 in each of the listening, reading, and writing skills, and a minimum score of 3.5 in speaking skills (applies to tests taken on or after 21 January 2026)
• OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
• OR a minimum overall score of 176 (no score less than 169) on Cambridge C1 Advanced or Cambridge C2 Proficiency
• OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50 (applies to tests taken prior to 7 August 2025)
• OR an overall score of 55 in the Pearson Test of English (Academic) with no score less than 47 (applies to tests taken on or after 7 August 2025)
• OR an overall score of 70 in the LanguageCert Academic
• OR an overall score of 59 in the Michigan English Test (MET)

English test results must be no more than two years old.

Applicants should refer to the following University procedure for further information:

• Admission Procedure

International students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree.

The Direct Entry Program (DEP) is not available for Domestic students.

If you do not meet the University's specified English language requirements, you may wish to contact the Griffith English Language Institute to increase your eligibility for entering a Griffith University program. This Institute offers a number of English language and other courses at both its Brisbane and Gold Coast branches:

• Griffith English Language Institute

Reduce the time it takes to finish your degree. You can apply to Griffith to recognise your prior learning, including:

• Formal learning through courses completed at uni and TAFE.
• Informal learning through workplace experience or volunteer training.
• Non-formal learning through social experiences and hobbies