Bachelor of Business (Marketing)
Explore marketing's role in business success
Study key business principles with a focus on marketing. You’ll explore current theory and practice. Learn how it works in the real world—see professionals engaging customers during your placements. Co-developed with the Australian Marketing Institute.
Australian Higher Education Loan Program (HELP)
- No dates available
At Torrens University Australia you can tailor your study to suit your lifestyle. Thanks to their innovative digital learning system you’ll gain the ultimate in flexibility, and still receive personalised guidance from academics and access to work placement, mentorship and internship opportunities. Online you can attend live classes or view recorded sessions, connect with lecturers and fellow students, and access content on-demand 24/7.
Learn more about Torrens.
Explore Torrens courses.
As one of Australia’s fastest growing universities, we take a progressive approach to learning. Our courses are co-designed, developed and delivered with industry, giving you confidence that you’ll graduate job-ready.
During this course you will:
- Understand the concept of influence and use it to create unforgettable engagement.
- Develop brand loyalty by creating a connection with the customer.
- Build exciting and strategic campaigns to catch consumers’ eyes.
- Incorporate industry trends, needs and opportunities into masterful marketing.
As a graduate of the Bachelor of Business (Marketing), you’ll have plenty of opportunities to drive exciting and strategic marketing campaigns, engaging with clients and customers in a variety of industries and environments, including established brands or start-ups.
Potential career paths include:
- Marketing Coordinator
- Assistant Product Manager
- Sales Manager
- Social Media Specialist
This course is accredited by the Australian Marketing Institute so you know it's industry approved.
Torrens University Australia offers flexible entry options and study pathways, whether you’re finishing school, pursuing career progression or looking for a change. Entry requirements for this course includes:
- Successful completion of a Higher Education qualification.
- Year 12 (Australian secondary school certificate) or equivalent.
- Successful completion of a Vocational qualification (AQF Level 4 or above).
Work and Life
- Work life experience demonstrating the ability to undertake study at the required level.
English Proficiency Requirements
Standard English language requirements apply.
Don’t meet the entry requirements? We have numerous pathway programs to get you started. Contact our Future Student Advisors to learn about alternative entry options.
Although you can complete your 300 hours of industry experience 100% online, you also have the option to complete your placement in-person across our acclaimed industry network
This degree builds a strong understanding of business principles while you learn marketing theories, practice and the role that marketing plays in the success of contemporary organisations. It has been developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up-to-date information, and also involves industry work placement where you will gain hands-on experience that complements your theoretical knowledge.
Course duration: 3 years full time, 6 years part time, 2 years accelerated.
Tailor your study to your lifestyle thanks to our innovative digital learning system, accessible from anywhere with 24/7 personalised support. With all your course materials online, and the option to study full or part time, on-campus, online or a blend of both it's all about flexibility.
Recommended Study Pattern
The Bachelor of Business (Marketing) course structure comprises of 16 core subjects and 8 elective subjects.
Electives may be chosen from any of the other BBUS suite or other TUA undergraduate courses (pre-requisites permitting). Electives chosen from other TUA courses must have prior approval from the Program Director or delegate.
This course also involves industry work placement, where you will gain 300 hours of hands-on experience that complements your theoretical knowledge.
The program can be completed in a three year in duration (normal full time). 8 subjects (10 credit points each) per year is deemed a normal full time load. Students can fast-track the completion of the degree by taking 4 subjects (40 credit points) per trimester over six trimesters.
To qualify for the degree Bachelor of Business (Marketing) (BBUSMKT16), the candidate must complete satisfactorily a course of study that comprises 16 core subjects and 8 elective subjects. A combined total of 240 credit points is required. You must complete 300 hours of Industry-relevant experience across the duration of your course.