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Bachelor of Advanced Digital Marketing and Analytics (Honours)

UndergraduateGRF-ADM-DEG2026

Course information for 2026 intake View information for 2025 course intake

Become a digital marketing expert

Skill up in digital marketing and get ready to thrive in almost any industry. You’ll cover marketing fundamentals plus data, research, and intelligence. Get creative using digital tools for marketers. Zoom in on digital marketing strategies and tactics.

Study method
100% online
Assessments
100% online
Credit available
Yes
Duration
4 years full time or part time equivalent
Total subjects
32

Indicative first year fee

$15,400

Fee details

Available loans
Australian Higher Education Loan Program (HELP)
CSP available
Yes

Bachelor of Advanced Digital Marketing and Analytics (Honours)

About this degree

How to apply

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Complete your details and we'll make sure your enquiry is sent to Griffith University who will contact you to discuss this degree.

Don't worry, we're still here to help you - you'll receive a personalised follow-up from an Open Universities Australia student advisor to make sure you have found the right degree for you.

Entry requirements

Career opportunities

You'll graduate from this degree with the skills to thrive in a wide range of industries and organisations. You may find employment as a marketing analyst or communications analyst across sectors such as health, sport, tourism, real estate, entertainment, fashion, advertising, public relations, and business consulting. Other potential roles include:

  • Digital marketing manager
  • Brand manager
  • Corporate communications manager
  • Marketing manager
  • Advertising account manager
  • Market research analyst
  • Sales analyst
  • Public relations manager
  • Sustainable business analyst.