Bachelor of Advanced Digital Marketing and Analytics (Honours)

Graduates of the Bachelor of Advanced Digital Marketing and Analytics (Honours) degree will have specialist technical knowledge in marketing strategy and communication in a contemporary digital environment, in addition to a coherent and advanced knowledge of the underlying principles and concepts of research, including knowledge of research principles and methods, as well as the ability to critically identify, analyse, synthesise and apply different sources of data to inform business decision making. 

The world of marketing technology and business is rapidly changing. The new Bachelor of Digital Marketing and Analytics (Honours) gives you the latest digital marketing skills that employers are looking for, enabling you to transform data into decisions and develop clear, marketing-specific business strategies at the forefront of technology. You'll gain knowledge in core marketing, advertising and sales skills, while also exploring the growing use of AI, data analytics and data science to understand consumers and design effective marketing strategies. 

In this advanced degree you'll be able to choose from a curated list of electives to build complementary skills in your area of interest and tailor the degree to your career outcomes, key disciplines and growth industries. You'll also gain in-demand transferable skills to grow your digital competencies and create and implement marketing campaigns that draw upon consumer behaviour concepts and trends. 

Recommended study pattern

As a guide, core subjects in this degree can include:

• The Purpose of Business
• Business Decision-Making
• Fundamentals of Digital Marketing
• Programming Principles.

Plus there’s a selection of electives to choose from. As part of your application, you’ll be guided through how to get the right degree structure in place for you. 

Award requirements

For the award of Bachelor of Advanced Digital Marketing and Analytics (Honours) [BAdvancedDigitalMarkAnalytics(Hons)], you must successfully complete 320 credit points, made up of:

• 240 credit points for the core module
• 80 credit points for the flexible module

** For Domestic students required to complete the English Language Enhancement Course **

For the award of Bachelor of Advanced Digital Marketing and Analytics (Honours) [BAdvancedDigitalMarkAnalytics(Hons)], you must successfully complete 320 credit points, made up of:

• 10 credit points for the English Language Enhancement course (5901LHS)
• 240 credit points for the core module
• 70 credit points for the flexible module

Other program requirements

You must successfully complete:

• no more than 120 credit points of Level 1 courses (the first digit of a course code denotes the level);
• at least 60 credit points of Level 3 courses or higher.

Exit points

To be eligible for the award Bachelor of Digital Marketing and Analytics, you must acquire 240 credit points from the Bachelor of Advanced Digital Marketing and Analytics (Honours) program and:

• complete all first, second and third year level core courses
• complete no more than 100 credit points for first year level courses
• complete at least 60 credit points for third year level courses.

To exit at the end of third year, you should apply for a program transfer.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $63,600

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.

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18

Times Higher Education World University Ranking 2025, within Australia:

21

ATAR/RANK (to be advised)

Griffith University's Admission Policy will apply. 

VET Admission (to be advised).

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

• A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
• OR a minimum score of 575 on TOEFL
• OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
• OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
• OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
• OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

English test results must be no more than two years old.

Applicants should refer to the following University procedure for further information:

• Admission Procedure.

International students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree.

The Direct Entry Program (DEP) is not available for Domestic students.

Reduce the time it takes to finish your degree. You can apply to Griffith to recognise your prior learning, including:

• Formal learning through courses completed at uni and TAFE.
• Informal learning through workplace experience or volunteer training.
• Non-formal learning through social experiences and hobbies.