Bachelor of Advanced Digital Marketing and Analytics (Honours)

Graduates of the Bachelor of Advanced Digital Marketing and Analytics (Honours) degree will have specialist technical knowledge in marketing strategy and communication in a contemporary digital environment, in addition to a coherent and advanced knowledge of the underlying principles and concepts of research, including knowledge of research principles and methods, as well as the ability to critically identify, analyse, synthesise and apply different sources of data to inform business decision making. 

Gain the latest digital marketing and analytics skills employers are looking for. This degree equips you to work at the intersection of marketing strategy, data analytics and emerging technologies. You'll learn how to turn data into insights, understand consumer behaviour and design effective marketing strategies.

We're among the top 1% of universities worldwide accredited by both the International Association to Advance Collegiate Schools of Business (AACSB) and the European Foundation for Management Development Quality Improvement System (EQUIS), giving your qualification global recognition and reflecting our commitment to providing a top-tier business education.

Highlights of studying the Bachelor of Advanced Digital Marketing and Analytics (Honours)

• Build strong foundations in core marketing, advertising and sales while exploring AI, analytics and data science to understand consumers and create effective strategies.
• Deepen your expertise through an honours research project focused on advanced market research, analysis and real marketing challenges.
• Tailor your studies through a curated list of electives that complement your interests and future career goals.
• Use data-driven insights to solve problems, identify opportunities and enhance business performance across industries.
• Gain practical, job-ready capabilities in data-driven marketing.
• Learn within a supportive cohort and take part in programs like BusinessPLUS, with sustainable business practices embedded throughout the degree.

Advanced expertise  

Throughout your studies you'll develop the analytical and creative skills needed to succeed in digital marketing and analytics roles. You'll refine your ability to gather and interpret data, understand consumer behaviour and design campaigns that respond to industry trends. In the honours year you'll complete a specialised research project that contributes new insights or offers solutions to complex marketing problems, preparing you for advanced professional pathways or further study.

Recommended study pattern

As a guide, core subjects in this degree can include:

• The Purpose of Business
• Business Decision-Making
• Fundamentals of Digital Marketing
• Programming Principles.

Plus there’s a selection of electives to choose from. As part of your application, you’ll be guided through how to get the right degree structure in place for you. 

Award requirements

For the award of Bachelor of Advanced Digital Marketing and Analytics (Honours) [BAdvancedDigitalMarkAnalytics(Hons)], you must successfully Complete 320 credit points comprising:

• 240 credit points for all Core Module, and
• 80 credit points from Flexible Module

You must also ensure that

• Selected courses must include at most 120 credit points at level 1.
• Selected courses must include at least 60 credit points at level 3 or higher.

Exit points

To be eligible for the 1691 - Bachelor of Digital Marketing and Analytics award, you must successfully complete 240 credit points as specified in Year 1, 2 and 3 of this program.

To exit, you should apply for a program transfer.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $63,600

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia.

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Griffith University's Admission Policy will apply. 

VET Admission, Diploma

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

• A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
• OR a minimum score of 575 on TOEFL
• OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
• OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
• OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
• OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

English test results must be no more than two years old.

Applicants should refer to the following University procedure for further information:

• Admission Procedure.

International students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree.

The Direct Entry Program (DEP) is not available for Domestic students.

Reduce the time it takes to finish your degree. You can apply to Griffith to recognise your prior learning, including:

• Formal learning through courses completed at uni and TAFE.
• Informal learning through workplace experience or volunteer training.
• Non-formal learning through social experiences and hobbies.