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Marketing and Communication Information and Decision Making
Undergraduate | SWI-MKT30015 | 2019
Course information for 2019 intake
Outline the ways that organisations build up their bank of market research and internal company market information.
Scan marketing research trends. See how they utilise their research to create the best marketing and communication results.
- Study method
- 100% online
- Assessments
- Subject may require attendance
- Entry requirements
- Prior study needed
- Duration
- -
HECS-HELP and FEE-HELP available
Marketing and Communication Information and Decision Making
About this subject
Students who successfully complete this subject will be able to:
- Demonstrate how marketing and communication managers can effectively manage research decision making, research stakeholder relationships and the research process to ensure best outcomes
- Identify and describe the information managers require in order to effectively fulfill marketing and communication functions
- Evaluate the techniques used and the questions asked to generate the most commonly used marketing and communication information
- Interpret the information generated for practical marketing and communication decision making and develop appropriate strategies and mixes
- Communicate professionally and function effectively as an individual, and / or an effective member or leader of a team.
- Improving customer satisfaction and service quality
- Measuring and improving brand health
- Retail audits for effective portfolio, category management and channel strategy
- Understanding consumer attitudes and behaviour
- Idea generation for products and communications
- Developing and improving product offerings
- Effective promotions
- Evaluating advertising impact
- Developing prices
- Outlet design and merchandising formats
- Effective market segmentation
This subject examines the information and decision making in which organisations most commonly engage in to develop effective marketing. The content reflects key information areas that companies invest most of their market research budget.
It also imparts understanding and practical experience in critical aspects of research information and decision making in contemporary business contexts. Trends in marketing research, internal company market information strategies and information challenges posed by international and emerging markets are explored.The use and interpretation of data generated from popular areas of contemporary market research and other research activities that support marketing and communication functions are covered.
- Assignment 1 — Minor (Individual) (15-25%)
- Assignment 2 — Major (Group) (30-40%)
- Invigilated Exam — Individual (35-55%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Prior study
You must have successfully completed the following subject(s) before starting this subject:
Others
Students must have completed 150 Credit Points (12 subjects) and MKT10007 Fundamentals of Marketing or AVA10004.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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