Dive into the world of contemporary marketing and study its concepts, principles and ethics.
Explore the business contexts that marketing impacts. Understand buyer behaviour and branding. Dissect the thinking behind market segmentation.
Your upfront cost:
29 Nov 2021
Swinburne University of Technology leads the way with innovative and new ways of teaching, learning and thinking. It offers a wide range of study options, from pre-apprenticeships, undergraduate, postgraduate and PhDs, including online degrees with Open Universities Australia. Swinburne is known for career-oriented education and encouraging lifelong learning.
This subject aims to introduce key marketing concepts and their application to modern business. Understanding the role of marketing will aid understanding the interconnections it has with other business disciplines, as well as providing a strong philosophical foundation for further studies in marketing. In addition, this subject provides students with the opportunity to develop generic skills. The subject provides students with a series of learning opportunities designed to explore basic business and Marketing concepts from a variety of viewpoints including theoretical and applied perspectives.