How to become an advertising executive

Manage, coordinate, and plan the overall advertising activities within an organisation.

What does an advertising executive do?

Advertising executives are the critical link between clients and the agency. On the business side of things, they solicit new customers and pitch concepts. On the creative side, they work on the core message of campaigns. Ultimately, they strive to meet clients’ needs within budget.

Duties and tasks

  • Develop and maintain strategic relationships with clients.
  • Manage the development and execution of plans and budgets.
  • Negotiate prices and credit limits.
  • Provide strategic advice and recommendations in terms of communications, budgets, forecasts and positioning.
  • Translate advertising, sales and marketing ideas to a wide range of departments within the organisation.

Industry bodies

Related jobs and job titles

Discover related courses

Postgraduate ECU-MIM-MAS-2023

Master of Marketing and Innovation Management

Postgraduate GRF-MAR-MAS-2023

Master of Marketing

Postgraduate TAS-MMK-MAS-2023

Master of Marketing Management

We're here to guide you there

Our student advisors can assist you with enrolment, help you plan your studies, and answer questions about how studying through Open Universities Australia can get you from where you are today, to where you want to be tomorrow.

Talk to a student advisor

We'll be in touch to answer your questions.

Student advisor Jason Student advisor Maria Student advisor Peter

Usually replies in 30 mins