Advertising executive

The role of the Advertising Account Executive is to manage, coordinate and plan the overall advertising activities within a business. An Advertising Account Executive will work alongside clients to ensure that their needs and requirements are being fulfilled.

Duties and tasks

  • Coordinate the delivery of the day to day workflow of project teams
  • Develop and maintain strategic relationships with clients
  • Manage the development and execution of plans and budgets
  • Negotiate prices and credit limits
  • Provide strategic advice and recommendations in terms of marketing communications, budgets, forecasts and positioning
  • Translate advertising, sales and marketing ideas to a wide range of departments within the organisation

Skills required

  • Creativity and Vision
  • Excellent Communication Skills
  • Relationship Management
  • Strong Attention to Detail
  • Time Management

Working conditions

Advertising Account Executives typically work in an indoor office environment. Due to the nature of the advertising industry, most executives work long hours, including weekends.

Professional associations / Industry information

Advertising Standards Bureau

Related jobs and job titles

  • Account Executive
  • Business Relationship Manager
  • Campaign Manager
  • Product Manager
  • Recruitment Agent
  • Sales Executive
  • Sales Representative

Related degrees

Related subjects