How to become an advertising specialist

Work on ad campaigns that encourage consumers to buy goods and services or engage with an organisation.

What does an advertising specialist do?

Advertising specialists are responsible for transforming creative ideas into advertising campaigns. They might specialise in advertising channels like digital, tv, radio, and print.

Duties and tasks

  • Deliver presentations to existing and prospective clients in order to win business and drive new revenue.
  • Liaise between advertising and marketing teams and external clients.
  • Work within budgets.
  • Plan, develop and create advertising campaigns.
  • Project manage various different advertising campaigns.
  • Provide strategic analysis and feedback on advertising campaigns.

Industry bodies

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