Advertising specialist

Advertising Specialists are responsible for leading the advertising agency by developing advertising campaigns and liaising with clients. An Advertising Specialist will be adept in pitching new accounts, managing projects and communicating ideas to creative teams. They will specialise in a wide range of various advertising channels including television, radio, newspapers, magazines and digital.

Duties and tasks

  • Deliver presentations to existing and prospective clients in order to win business and drive new revenue
  • Liaise between advertising and marketing teams and external clients ? manage relationships to ensure business efficiency and growth
  • Manage budgets and cash flows
  • Negotiate costs, expectations and delivery times with clients
  • Plan, develop and create advertising campaigns
  • Project manage various different advertising campaigns
  • Provide strategic analysis and feedback on advertising campaigns

Skills required

  • Creativity and Vision
  • Excellent Communication Skills
  • Relationship Management
  • Strong Attention to Detail
  • Work Long Hours

Working conditions

Advertising Specialists typically work in an indoor office environment. Due to the nature of the advertising industry, most executives work long hours, including weekends. The advertising industry is fast paced and pressurised and is recognised as a "sink or swim" culture.

Professional associations / Industry information

Advertising Standards Bureau

Related jobs and job titles

  • Account Executive
  • Campaign Manager
  • Director
  • Marketing Officer / Executive
  • Producer
  • Researcher
  • Sales Executive
  • Sales Representative
  • Writer and Copywriter

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