How to become an advertising specialist
Work on ad campaigns that encourage consumers to buy goods and services or engage with an organisation.
What does an advertising specialist do?
Advertising specialists are responsible for transforming creative ideas into advertising campaigns. They might specialise in advertising channels like digital, tv, radio, and print.
Duties and tasks
Deliver presentations to existing and prospective clients in order to win business and drive new revenue.
Liaise between advertising and marketing teams and external clients.
Work within budgets.
Plan, develop and create advertising campaigns.
Project manage various different advertising campaigns.
Provide strategic analysis and feedback on advertising campaigns.
Industry bodies
Related jobs and job titles
Campaign manager
Product manager
Recruitment agent
Sales executive
Discover degrees
Bachelor of Marketing and Communication
UndergraduateADU-BMC-DEG
Create and communicate winning campaigns
Inspire, engage, and drive success. Learn to design marketing campaigns, analyse data, and use digital tools. Explore branding, PR, and social media. From market research to content creation, you’ll blend creativity with strategy for the competitive edge.
- Study method
- 100% online
- Duration
- 3 years full time or part time equivalent
Bachelor of Media and Communication with a Major in Advertising
UndergraduateSWI-MCA-DEG
Use your creativity to engage and influence today’s crowded marketplace
With a focus on digital advertising, this degree prepares you for roles in today’s dynamic advertising industry. Learn how to create content and plan campaigns. Access industry leaders to model their professional conduct and learn how agencies work.
- Study method
- 100% online
- Duration
- 3 years full time or part time equivalent
Bachelor of Marketing, Advertising and Public Relations
UndergraduateECU-MPR-DEG
A blended skillset of communication and creativity
Become highly employable and look forward to a career of diversity with this business and communications degree. Study the importance of customers and brands—and learn how to strategically influence them. Build skills in traditional and digital media.
- Study method
- 100% online
- Duration
- 3 years full time or part time equivalent
Discover related subjects
Advertising and Integrated Marketing Communications
UndergraduateGRF-MKT202
- Study method
- 100% online
- Entry requirements
- No ATAR required. Start with a subject.
- Start dates
- Starts 2 Mar 2026
PostgraduateGRF-COM120
- Study method
- 100% online
UndergraduateADU-MARK2008
- Study method
- 100% online
- Entry requirements
- No ATAR required. Start with a subject.
- Start dates
- Starts 12 Jan 2026, 29 Jun 2026
Next enrolment closes 4 Jan
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