Undergraduate | UAD-MAR3501OUA | 2024
Marketing to the World
- Study method
- 100% online
- 100% online
- Start dates
- 29 Jan 2024,
- 2 Sept 2024
- Entry requirements
- Part of a degree
- 13 weeks
Marketing to the World
About this subject
On successful completion of this course, students will be able to:
1. Apply basic international marketing theories and concepts to understand the environment;
2. Undertake strategic business analysis in order to develop appropriate international marketing objectives and strategies;
3. Identify, analyse, and evaluate data, information, and evidence related to international business opportunities and threats relevant in the current world;
4. Communicate, clarify, discuss with peer audiences relevant topics in a professional setting and work in a team reflected in assessment activities; and
5. Produce a report considering the marketing of a business to consumers or business customers in different cultural and international contexts with consideration of ethical conduct.
- The Rationale for International Marketing; Globalisation
- Political and Legal Environment; Technology and Change
- Economic and Financial Environment
- Social and Cultural Environment, Contemporary Considerations
- Researching International Markets, Segmentation and Positioning, Competitive Strategies
- International Market Selection and Entry, International Distribution, Logistics and Retailing
- Modifying Products for International Markets, Pricing for International Markets
- International Promotion
- Marketing Services, Marketing for the Future
International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. Marketing to the World is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies and adaptation versus standardisation. The conceptual material developed during this course will be implemented through class exercises, case studies and a major project.
All assessment is assignment based.
- Case Study (20%)
- Weekly Discussion Board Posts (20%)
- Strategic Report (30%)
- Self-selected Case Study (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
The University of Adelaide has a habit of breaking new ground. It was Australia’s first university to welcome female students. The first to offer science and business degrees. Its alumni include Australia’s first female prime minister; the first Australian to walk in space; 2021 Young Australian of the Year; and 2020 Australian of the Year. Adelaide’s OUA degrees will give you deep discipline knowledge, transferable, future-ready skills, and the capability to change the world for the better. With Adelaide, you can make history.
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Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
- UAD-INB-DEG-2024 - Bachelor of International Business
- Equipment requirements - Headphones or speakers (required to listen to lectures and other media) Headset, including microphone (highly recommended) Webcam (may be required for participation in virtual classrooms and/or presentations).
- Software requirements - It is essential for students to have reliable internet access in order to participate in and complete their units. MyUni is the University of Adelaide's online learning environment. MyUni provides access to various features including announcements, course materials, discussion boards, and assessments.
This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Once you’ve completed this subject it can be credited towards one of the following courses