Retail Marketing

• • Week 1 - Introduction to the World of Retailing; Types of Retailers
  • Week 2 - Multi-channel Retailing; Customer Buying Behaviour
  • Week 3 - Retail Market Strategy; Retail Locations
  • Week 4 - Customer Relationship Management
  • Week 5 - Information Systems and Supply Chain Management
  • Week 6 - Managing the Merchandise Planning Process; Buying Merchandise
  • Week 7 - Retail Pricing
  • Week 8 - Retail Communications Mix
  • Week 9 - Human Resources and Managing the Store
  • Week 10 - Store Layout, Design and Visual Merchandising
  • Week 11 - Customer Service
  • Week 12 - No Lecture-Presentations
  • Week 13 - Lecture-Assessment 3 Team Presentation

You must either have successfully completed the following subject(s) before starting this subject, or currently be enrolled in the following subject(s) in a prior study period; or enrol in the following subject(s) to study prior to this subject:

one of

• TAS-BMA151-Principles of Marketing
• TAS-ZAA134-Business Marketing
• TAS-BMA251-Principles of Marketing (No longer available)

Please note that your enrolment in this subject is conditional on successful completion of these prerequisite subject(s). If you study the prerequisite subject(s) in the study period immediately prior to studying this subject, your result for the prerequisite subject(s) will not be finalised prior to the close of enrolment. In this situation, should you not complete your prerequisite subject(s) successfully you should not continue with your enrolment in this subject. If you are currently enrolled in the prerequisite subject(s) and believe you may not complete these all successfully, it is your responsibility to reschedule your study of this subject to give you time to re-attempt the prerequisite subject(s)

Additional requirements

No additional requirements

Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer. 

Retailers are the key actors who link manufacturers and service providers with the end consumers. Understanding retailing and its respective sales activities, enables marketers to better comprehend and analyse the retailing business environment, identify the needs of the retailers’ customers, and address those needs through the most effective marketing and sales techniques.  

The focus of this subject is on developing students’ knowledge of the retail environment, retailing concepts and theories, and retailing and sales strategies. The subject will equip students with a working knowledge of how to integrate techniques and strategies so as to maximise the effectiveness of retail marketing and sales efforts.  

• Online Quizzes (20%)
• Essay (30%)
• Case Analysis Comprising Team Presentation and Individual Report (50%)

For textbook details check your university's handbook, website or learning management system (LMS).