Retail Marketing
UndergraduateTAS-BMA3292025
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 13 July 2025
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 14 weeks
- Start dates
- 21 July 2025,
- 15 Sept 2025
- Price from
- $3,128
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Retail Marketing
About this subject
Upon completion of this subject, the student should be able to:
- Discuss the theories and concepts underpinning retailing and sales activities.
- Apply and integrate theories and concepts of retailing and sales to critically evaluate retail businesses.
- Communicate retail and sales concepts to diverse audiences.
- Introduction to the World of Retailing
- Digital Retailing
- Types of Retailers
- Multichannel and Omni-channel Retailing
- Consumer Behaviour
- Retail Market Strategy
- Retail Locations
- Information Systems and Supply Chain Management
- Customer Relationship Management
- Managing the Merchandise Planning Process
- Buying Merchandise
- Retail Pricing
- Retail Communication Mix
- Store Layout, Design and Visual Merchandising
- Customer Service
Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer.
Retailers are the key actors who link manufacturers and service providers with the end consumers. Understanding retailing and its respective sales activities, enables marketers to better comprehend and analyse the retailing business environment, identify the needs of the retailers’ customers, and address those needs through the most effective marketing and sales techniques.
The focus of this subject is on developing students’ knowledge of the retail environment, retailing concepts and theories, and retailing and sales strategies. The subject will equip students with a working knowledge of how to integrate techniques and strategies so as to maximise the effectiveness of retail marketing and sales efforts.
- Online Quizzes (20%)
- Essay (30%)
- Case Analysis Comprising Team Presentation and Individual Report (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
No entry requirements
Additional requirements
- Other requirements - Teaching Arrangement: 6 x 120 minute workshops throughout the semester
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
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Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
Bachelor of Business (Marketing)
UndergraduateTAS-BMK-DEG
Bachelor of Business and Bachelor of Psychological Science
UndergraduateTAS-BPS-DEG
Bachelor of Business and Bachelor of Science
UndergraduateTAS-BBS-DEG
Bachelor of Business and Bachelor of Economics
UndergraduateTAS-BEC-DEG
Bachelor of Business (Hospitality Management)
UndergraduateTAS-BHM-DEG
Bachelor of Business (Tourism Management)
UndergraduateTAS-BTM-DEG
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