Master of Marketing and Innovation Management

Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.

Possible future job titles:

Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher

Professional recognition

Accredited by: Australian Marketing Institute (AMI)

One or more of the specialisations in this course is externally recognised when studied within this course. Refer to the specialisation for more information.

Higher education

The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.

All applicants are required to meet the published entry requirements. Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.

Academic admission requirements (Band 6) may be satisfied through completion of one of the following:

• Bachelor degree; or
• Equivalent prior learning including at least five years relevant professional experience.

English Proficiency Requirements

English competency requirements may be satisfied through completion of one of the following:

• IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);
• Bachelor degree from a country specified on the English Proficiency Bands page;
• Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent);
• Where accepted, equivalent prior learning, including at least five years relevant professional experience; or
• Other tests, courses or programs defined on the English Proficiency Bands page.

On campus requirements

Practicum placement

Internship option

Students can choose to complete two internship units as part of this course. These units concentrate on the development and application of non-technical skills important to the students' chosen profession and developing an awareness of professional conduct within the Australian work context. Students will develop a professional portfolio which will help demonstrate to potential employers their developed skills and suitability for employment. The program also provides an opportunity for students to apply their disciplinary knowledge and demonstrate leadership and autonomy in the research, planning, design and implementation of a work-based project which is related to their postgraduate degree studies. During this internship, students are expected to demonstrate evidence of professional conduct, initiative and professional leadership at the standards expected by industry, as well as demonstrate a capacity to work effectively in a team-based environment.

Attendance requirements

Typically, students will be required to take both units in the same semester, working on a full-time basis (37.5 hours per week) over a 16-week period in their assigned host organisation. These working hours may include shift and/or weekend work depending on the nature of the organisation. Working arrangements may vary on an individual basis. In addition to the 16 weeks of full-time work, students will be required to attend on-campus preparatory and end of semester seminars, as instructed by the Unit Coordinator.

Internships and partners will be secured through the Work-Integrated Learning Coordinator, Work Placement Coordinator and/or the Unit Coordinator, or as a result of pre-approved networking and contacts developed by the student. Terms of payment, if any, will be negotiated on an individual basis.

Clearances and/or Risk Management Protocols Required

Procedures will be in place to ensure that enrolled students have the necessary clearances and visas prior to their internship. Students will be advised of these requirements during the application process. Student visas do allow for full-time paid employment, as long as this is part of a formal, academic learning program (such as this unit specialisation). The management of risk is addressed in the induction process and by the host organisation.

Professional practice rules

Enrolled students will be issued with an internship guide which outlines the expected code of conduct and responsibilities.

If you have completed units of study at University or have relevant professional experience, you may be eligible for Credit and Recognition of Prior Learning (CRPL).

To assess your eligibility for credit, we first need you to apply for and accept an offer in your course of interest with us. You can then submit an Application for Credit and Recognition of Prior Learning via your Student Portal. 

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.