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Master of Marketing and Innovation Management

PostgraduateECU-MIM-MAS2025

Course information for 2025 intake View information for 2024 course intake

Rise to the top in the marketing industry

Take your marketing skills to the next level with a career in management. Learn how to identify valuable business opportunities. Implement and coordinate successful marketing plans. Become an innovative leader with a customer-first mindset.

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Study method
100% online study with practicum placement
Assessments
100% online
Credit available
Yes
Duration
2 years full time or part time equivalent
Total subjects
12

Indicative first year fee

$27,450

Fee details

Available loans
Australian Higher Education Loan Program (HELP)

Master of Marketing and Innovation Management

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About this degree

How to apply

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Entry requirements

Study method requirements

Career opportunities

Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.

Possible future job titles:

Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher.

Professional recognition

Accredited by Australian Marketing Institute (AMI).

One or more of the specialisations in this course is externally recognised when studied within this course. Refer to the specialisation for more information.

Career outlook

Advertising and Marketing Professionals:
$75K to $93K
Advertising, Public Relations and Sales Managers:
Over $120K
Marketing specialists:
Data unavailable

Tell us a little about yourself

Download your course guide

What's inside the guide?

  • Degree structure
  • Subject start dates (core & elective)
  • Entry requirements

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