How to become a marketing professional
Seize opportunities to market products and services to targeted audiences using ads, promotions, and digital channels.
What does a marketing professional do?
Duties and tasks
- Analyse and forecast existing and future consumer trends.
- Conduct or commission research or commission on market trends and populations and prospective demand for new products and services.
- Evaluate research findings on markets and recommend and select primary marketing areas and populations.
- Implement marketing strategies, programs and objectives to further business growth and development of the organisation.
- Interpret research and information compiled on consumer preferences and trends.
- Provide expert advice and opinion on product specifications, pricing and advertising.
- Recommend sales promotion strategies, sales and distribution networks.
Industry bodies
- Australian Direct Marketing Association
- Australian Market and Social Research Society
- Australian Marketing Institute
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