Bachelor of Digital Media

Course Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a course. These outcomes are aligned with the graduate attributes.

Course Learning Outcome

1. Analyse, interpret and evaluate issues, texts, sources and problems through creative, critical and reflective thinking in Australian and global media contexts.
2. Conceptualise, initiate, develop, deliver and promote industry-standard outcomes,and increasingly complex skills, across a range of traditional and emerging media forms.
3. Learn and apply an understanding of academic skills, ethical values and practices to media production and analysis, and professional practice.
4. Demonstrate a broad, integrated command of knowledge of media industries, theories and practices in Australian and global contexts
5. Demonstrate the ability to self-direct and self-evaluate learning. Work independently and collaboratively on media projects in response to project and professional demands.
6. Demonstrate the ability to communicate effectively in a wide range of professional media and community settings.
7. Demonstrate awareness of diverse cultural and Indigenous perspectives in professional practice.

Digital media specialists are in strong demand in media and creative industries with career opportunities in film and TV, radio, newspapers, magazines, online media and graphic design, marketing, advertising and public relations. 

Secondary education

ATAR: 60 or equivalent

English Proficiency Requirements

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this course are as follows

Overall - 6.0

Listening - minimum 5.5

Reading - minimum 5.5

Speaking - minimum 5.5

Writing - minimum 5.5

Practicum placement

This course includes a compulsory 100-hour professional placement that allows you to gain invaluable workplace experience across the media and communications spectrum: at radio or television stations, in newspapers and publishing houses, on film shoots, at film festivals or in graphic design or post-production companies. 

Applicants or students that can provide supporting documents to verify they already know, understand and can perform the learning outcomes for one or more units within a Southern Cross course, are eligible to have their prior learning assessed for credit by submitting an application for Advanced Standing.

Content is key and as creators of content, digital media specialists are in strong demand for communication and marketing roles across Australia.

This course prepares you to tell the stories that matter, while you develop the creative and production skills you need to forge a career in today’s fast-paced media environments.

You’ll develop skills in writing, production, visual and research skills, and gain access to work experience opportunities and networks of industry professionals across the media and communications spectrum.

Southern Cross University is proud to partner with Australia’s premier regional industry association Screenworks to provide mentoring and internship opportunities for our creative arts students. Students have the opportunity to learn from screen industry leaders, building the knowledge and networks they need for successful creative careers.

Recommended Study Pattern

As a guide, core subjects in this degree can include:

• Media Studies
• Visual Communication and Design
• Journalism in the Digital Age
• Photography and Digital Imaging

Plus there’s a selection of electives to choose from. As part of your application, you’ll be guided through how to get the right degree structure in place for you.

Award Requirements

To be eligible to receive the Bachelor of Digital Media, students must complete the equivalent of 24 units (288 credit points) comprising:

• 20 core units (240 credit points), and
• 4 equivalent elective units (48 credit points).

Exit Points

Students may be eligible to exit with an Associate Degree of Digital Media after completing the equivalent of 16 units (192 credit points), comprising 16 core units as per the Schedule of Units.

Students may be eligible to exit with a Diploma of Digital Media after completing the equivalent of 8 units (96 credit points), comprising 8 core units as per the Schedule of Units.