Introduction to Media Studies - 2017

Unit summary


  • Level of Study: Undergraduate Level 1
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP4
  • Availability for 2017: SP4
  • Assessment: Assignment (40%) , Online Discussion - Weekly Presentation (30%) - Learn more

Unit provided by

2017 Fees
Domestic 2,608.00
HECS 793.00
International 2,858.00

This unit aims to introduce students to textual analysis and cultural and social theories that include semiotics, language, and ideology by considering the way information is represented in the mass media. This enables students to acquire an understanding of media’s significant contribution to the formation of social and cultural attitudes. Students will also be introduced to some of the issues surrounding media ownership, as well as key movements in the arts.

Please note: assessment values are indicative only, details will be advised at the start of the unit.

At the completion of this unit students will be able to:

  1. Relate specific texts to broader social contexts
  2. Understand the purpose of cultural and critical theory
  3. Understand the relationship between theory and practice
  4. Critically analyse media texts
  5. Understand the issues surrounding media ownership and production and distribution in Australia.
  • Assignment (40%)
  • Online Discussion — Weekly Presentation (30%)
  • Online assessment — Textual Analysis (30%)

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • CIM12 — Texts and Contexts
  • Broadband access

This unit addresses the following topics.

1Media Texts and Analysis
2Audiences and Representations
3Media Representations of Gender, Sexuality, Class and Race
4The Public Sphere and the Fourth Estate
5The Serious Business of Play
6Media Activism
7Media across National Borders
8The Ontology of Images
10Post modernity

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online Quizzes/Tests
  • Online assignment submission
  • Web links

Print based materials

  • Welcome Letter

Online materials

  • Printable format materials

This unit is not currently a requirement for any courses, but may be eligible for credit.

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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