Strategic Planning 1 - 2017

To enrol in this unit, you must be accepted into a course from the provider. Read before you start

Unit summary


  • Level of Study: Postgraduate
  • Study load: 0.125 EFTSL
  • Delivery method: Web Dependent
  • Prerequisites: Yes
  • Duration: 14 weeks
  • Government loans available: FEE-HELP
  • Availability for 2017: Sess 1
  • Assessment: Assignment - Learning activity discussion (20%) , Draft Plan - Draft strategic plan (25%) - Learn more

Unit provided by

2017 Fees
Domestic 2,640.00
International 2,890.00

This unit introduces students to the theory and practice of strategic communication practice intersects with communication design practice. You will analyse commercial environments focusing on aspects such as organisational vision, mission and values statements, as well as identity and branding. The course will explore a range of practical aspects and implications of interdisciplinary thinking and collaboration. In order to strategically position and creatively communicate an organisation's products, services or messages.

At the completion of this unit students will be able to:

  1. Interpret and explain relevant strategic communication theories and issues that impact on the communication design profession
  2. Collaborate to develop and express (visually and in writing) an achievable, interdisciplinary strategic plan that is relevant to an organisation
  3. Reflect upon and discuss the implications of interdisciplinary thinking and collaboration in the development and presentation of a strategic plan.
  • Assignment — Learning activity discussion (20%)
  • Draft Plan — Draft strategic plan (25%)
  • Essay — Communications Process (20%)
  • Final Plan — Final strategic plan (35%)

This unit is for Master of Communication Design students only. If you want to take this unit as an elective you must contact RMIT for approval.

In order to enrol in this unit, you must be accepted into one of the following courses:

Please visit the course details page and read the Requirements tab for more information about eligibility.

This unit addresses the following topics.

1Public Relations as a Communication Management Process
2Organisational Influences in Strategic Planning
3Strategic plan relevant to their chosen organisation

Each unit offered through OUA provides students with unit information that includes assessment topics and due dates, policy information and contact numbers for university support and academic staff. Study materials will also clearly outline each week's topic, readings, student activities and the format of all assessment.

This unit is a core requirement in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.
This unit does not have a prescribed textbook(s).

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