Sociology of Media - 2016

This page is for past year, View 2017 unit details.

Unit summary


  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP1 , SP4
  • Assessment: Assignments - Presentations (50%) , Essay - Essays (40%) - Learn more

Unit provided by

2016 Fees
Domestic 782.00
HECS 782.00
International 1,032.00

This unit was previously known as SGY280 Sociology of Media.

This unit examines the consequences of living in a world where mediated forms of communication have replaced many forms of face-to-face communication. Through a survey of key thinkers in the sociology of media and communication, students will examine questions such as: How do new media technologies impact society? Are watching television and using social media ritual activities? What kinds of community are possible via the internet? These topics will be used to illustrate how key concepts in sociology such as change, modernity, self, community, sociability, etc. can be applied to the study of media contexts.  

 At the completion of this unit students will be able to:

  1. demonstrate understanding of debates about communication media and how they shape social life
  2. apply different sociological approaches - theoretical and methodological - to the study of media and society
  3. develop informed and analytically rigorous arguments regarding the role media plays in society
  4. critically engage with other students' ideas through structured and informal discussions.
  • Assignments — Presentations (50%)
  • Essay — Essays (40%)
  • Participation — Online participation (10%)

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • SGY280 — Sociology of Media

Recommended prerequisites

You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:

  • Broadband access — Students are required to have regular access to a computer and the internet. Mobile devices alone are not sufficient.

This unit addresses the following topics.

1Introduction to sociology of media
2Sociological approaches to media
3Media communications and social change - part 1
4Media communications and social change - part 2
5Mediated interaction
6Ideology and propaganda
7Case study: race and ethnicity
8Case study: gender
9Case study: accessibility/disability
10Case study: news and media regulation
11New media and forms of sociability - part 1
12New media and forms of sociability - part 2

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Online assignment submission
  • Standard Media
  • Web links

Online materials

  • Resources and Links

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Media And Communication

    By:Paddy Scannell

    ISBN: 9781412902694


    Supplier:Go to The Co-op Bookshop

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