Text and Culture - 2017

Unit summary


  • Level of Study: Undergraduate Level 1
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: No
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP1 , SP2 , SP3 , SP4
  • Availability for 2018: SP1 , SP2 , SP3 , SP4
  • Assessment: Quiz (10%) , Report - Analysis Task (40%) - Learn more

Unit provided by

2017 Fees
Domestic 793.00
HECS 793.00
International 1,043.00

This unit presents you with methods for analysing and critically evaluating cultural texts. Block One provides an introduction to semiotics and discourse analysis with emphasis on advertising and visual texts. Block Two introduces you to the concepts of narrative and genre with examples drawn from television texts, while Block Three focuses on television genres. Block 4 explores research methods for the historical research of television texts. This unit will enhance your understanding of how texts and textual systems work while also introducing you to concepts and theories used in the analysis of the media texts and discourse.

This unit is part of the Humanities Pathway.
OUA Pathways recommends the best units to start your studies, even if you're not sure which course you want to do. Each pathway includes four units based on your area of interest. Once you complete your recommended path you'll be able to choose from a range of courses in your area of interest. Plus, each of the units you complete through OUA Pathways can also be credited towards your chosen course.
Learn more about OUA Pathways.

This unit serves both the general function of enhancing your understanding of how texts and textual systems work and introduces students to the key concepts and theories used in the analysis of the visual media and cultural forms.

  • Quiz (10%)
  • Report — Analysis Task (40%)
  • Research Essay (50%)

There are no prerequisites for this unit.

This unit addresses the following topics.

1Introduction to semiotics and discourse analysis
2Concepts of narrative and genre
3Television Genres
4Historical research and considerations of television

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Online assignment submission
  • Standard Media
  • Web links

Online materials

  • Printable format materials
  • Quizzes
  • Resources and Links

This unit is a core requirement in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Introducing Cultural & Media Studies: Semiotic Approach

    By:Thwaites Davis & Mules

    ISBN: 9780333972472


    Supplier:Go to The Co-op Bookshop

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