Communication and Cultural Tourism - 2017

To enrol in this unit, you must be accepted into a course from the provider. Read before you start

Unit summary


  • Level of Study: Postgraduate
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: No
  • Duration: 13 weeks
  • Government loans available: FEE-HELP
  • Availability for 2017: Sess 3
  • Availability for 2018: Sess 3
  • Assessment: Assignment 1 - Reseacrh Task 1 (20%) , Assignment 2 - Research Task 2 (20%) - Learn more

Unit provided by

2017 Fees
Domestic 2,375.00
International 2,625.00

Cultural tourism involves travel for purposes of experiencing aspects of the culture of a locality, region, or country. This unit deals with the cultural, social, environmental, and economic aspects of this growing segment of the tourism industry. It considers its origins in religious pilgrimage, features distinguishing it from mass tourism, and its role in forming personal, group, and national identities. The unit addresses issues arising from cultural tourism’s impacts on local peoples, cultures, environments, and economies. It also covers elements of cultural tourism management, including the marketing of destinations and cultural routes, the ethics of cultural display, and sustainable development strategies. Students will learn about a variety of forms of cultural tourism and related topics: conventions and cosplay; festivals and value chains; dark tourism and popular memory; literary tourism and travel writing; screen tourism and creative industries; ecotourism, adventure tourism, and sustainability issues; and cities and the tourism uses of urban spaces.

As a result of having completed this unit, students will have:

  1. a critical understanding of cultural tourism's historical and contemporary features;
  2. skills in researching topics and issues related to the cultural tourism industry;
  3. knowledge of current developments in cultural tourism;
  4. an ability to critically assess and communicate cultural tourism's benefits and challenges.
  • Assignment 1 — Reseacrh Task 1 (20%)
  • Assignment 2 — Research Task 2 (20%)
  • Online Discussion — Seiminar and Discussion Board (20%)
  • Research Essay (40%)

There are no prerequisites for this unit.

In order to enrol in this unit, you must be accepted into one of the following courses:

Please visit the course details page and read the Requirements tab for more information about eligibility.

A week-by-week guide to the topics you will explore in this unit will be provided in your study materials.

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Online assignment submission
  • Standard Media
  • Web links

Online materials

  • Online Assessment
  • Printable format materials
  • Resources and Links

This unit is a core requirement in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.
This unit does not have a prescribed textbook(s).

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