How to become a public relations professional
What does a public relations professional do?PR professionals use their excellent communication, analytical, and strategic abilities to manage their clients’ reputations. They shape public opinion by crafting various comms including press releases and social media messaging.
Duties and tasks
- Develop and implement communication strategies and publicity activities.
- Inform staff that policies, programs and conduct will affect public relations.
- Organise public opinion research initiatives and evaluate results to create public relations strategies for the organisation.
- Plan activities and publications that will enhance reputations including commissioning photographs, illustrations, branding and representing organisations at conferences and social events.
- Plan and organise events, benefits, performances and partnerships to support positive publicity.
- Select and review materials from publicity media, photographers, graphic designers and news agencies to promote advantageous publicity.
- Work with executives to issue news and press releases, organising meetings with publicity media when appropriate.
Discover related courses
Bachelor of Communication
- Major in Journalism
- Major in Public Relations
- Major in Business Communication
- Major in Creative Writing
- Major in Screen Studies
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