How to become a public relations professional
What does a public relations professional do?PR professionals use their excellent communication, analytical, and strategic abilities to manage their clients’ reputations. They shape public opinion by crafting various comms including press releases and social media messaging.
Duties and tasks
- Develop and implement communication strategies and publicity activities.
- Inform staff that policies, programs and conduct will affect public relations.
- Organise public opinion research initiatives and evaluate results to create public relations strategies for the organisation.
- Plan activities and publications that will enhance reputations including commissioning photographs, illustrations, branding and representing organisations at conferences and social events.
- Plan and organise events, benefits, performances and partnerships to support positive publicity.
- Select and review materials from publicity media, photographers, graphic designers and news agencies to promote advantageous publicity.
- Work with executives to issue news and press releases, organising meetings with publicity media when appropriate.
Discover communications courses online
Discover online communications subjects
- Bachelor of Communications
- Bachelor of Arts (Digital Experience and Interaction Design) (Digital and Social Media)
- Bachelor of Arts (Digital and Social Media) (Professional Writing and Publishing)
- Bachelor of Arts (Digital and Social Media) (Visual Culture)
- Bachelor of Arts (Digital and Social Media)
- Bachelor of Arts (Fine Art) (Digital and Social Media)
- Undergraduate Certificate in Digital Communication
- Bachelor of Information Technology (BIT) in Games Design and Development
- Bachelor of Arts (Animation and Game Design)
- Bachelor of Arts (Professional Writing and Publishing)
- Bachelor of Arts (Chinese)
- Bachelor of Arts (Japanese)
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