University of South Australia logo

Public Relations Theory and Practice

Undergraduate | USA-COMM1076 | 2024

Ever wondered how organisations control their public image? In this introduction to PR, you’ll debunk the myths others hold about the industry while covering fundamental theory. Understand why organisations represent themselves the way they do.

Enrol today with instant approval and no entry requirements

Study method
100% online
Assessments
100% online
Enrol by
16 June 2024
Entry requirements
No ATAR needed,
No prior study
Duration
10 weeks
Start dates
8 Jan 2024,
24 June 2024

Price from

$2,200

Upfront cost

$0

FEE-HELP available

Public Relations Theory and Practice

About this subject

  • By the end of this 10-week course, you’ll be able to:

    1. Demonstrate an understanding of Public Relations and organisational communication concepts, theories and contexts and the importance of professional ethics.
    2. Demonstrate an understanding of the Public Relations and organisational communication industry and diversity of its practice.
    3. Demonstrate skills in identifying Public Relations and organisational communication problems or opportunities.
    4. Recognise and apply Public Relations and organisational communication theories to problems or opportunities.
    5. Exercise foundational skills in writing for traditional and new media.

Entry requirements

No entry requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Why study a single subject?

Bite sized study

Try studying a particular area to see if online study suits you, or upskill in just a few months with a single subject that you’re interested in.

Pursue a dream

With thousands of single subjects to choose from, you can find topics that get you on the path to your higher education goals fast.

Gain Uni credit

Most single subjects are part of a full degree. That means if you’re keen to keep learning, you can gain credit for the subjects you’ve successfully completed.

Single subject FAQs

Tell us a little about yourself

Keep track of your favourites

Create a free account or sign in to: