Public Relations Theory and Practice

• • Busting the myths: The history and practice of public relations
  • Stakeholder, publics, and public opinion
  • Grounding Public Relations in theory
  • Corporate Public Relations and internal communication
  • Not-for-profit PR and Corporate Social Responsibility
  • Government Public Relations
  • Issues and crisis communication management
  • Public Relations campaigns: research and the planning process
  • Media management and content management
  • The impact of the changing landscape of public relations

No eligibility requirements

Special requirements

No special requirements

There are many misunderstandings of the role of public relations in society. This course debunks the myths and dispels commonly held beliefs people have of PR. The wide range of ideas, concepts and skills you’ll learn can be applied to any organisation, no matter what industry you choose to work in.

Learn about the specific functions of PR in a corporate context and outline the requirements of a crisis communication plan. During your course, you’ll have the opportunity to put your learning into practice by developing a PR campaign based on a real-life scenario.

UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree. 

Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.

This is a first-year course from UniSA Online’s Bachelor of Communication degree.

• Continuous Assessment (60%)
• Project (40%)