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Public Relations Theory and Practice

Undergraduate | USA-COMM1076 | 2024

Ever wondered how organisations control their public image? In this introduction to PR, you’ll debunk the myths others hold about the industry while covering fundamental theory. Understand why organisations represent themselves the way they do.

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Study method
100% online
100% online
Enrol by
16 June 2024
Entry requirements
No ATAR needed,
No prior study
10 weeks
Start dates
8 Jan 2024,
24 June 2024

Price from


Upfront cost


FEE-HELP available

Public Relations Theory and Practice

About this subject

  • By the end of this 10-week course, you’ll be able to:

    1. Demonstrate an understanding of Public Relations and organisational communication concepts, theories and contexts and the importance of professional ethics.
    2. Demonstrate an understanding of the Public Relations and organisational communication industry and diversity of its practice.
    3. Demonstrate skills in identifying Public Relations and organisational communication problems or opportunities.
    4. Recognise and apply Public Relations and organisational communication theories to problems or opportunities.
    5. Exercise foundational skills in writing for traditional and new media.

Entry requirements

No entry requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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