Bachelor of Media and Communication with a Major in Public Relations

During this Course students will learn:

• Professional Communication Build your skills and confidence as a professional communicator.
• Intercultural Communication Learn how to effectively communicate within a multicultural society.
• Campaign and Events Planning Learn how to plan and manage PR campaigns and events, and evaluate their success using real industry case studies.
• Writing Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.
• Digital Communities Understand communication theories in relation to social media, online communities and blogging.

On successful completion of this Course students will be able to:

1. Critically execute knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication.
2. Formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication.
3. Exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others.
4. Critically apply creativity and problem-solving in relation to a range of media and communication activities and processes.
5. Recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts.
6. Apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language.
7. Reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes.
8. Apply research methodology relevant to the field of media and communication.

With this qualification, you will learn how to effectively influence and manage public perception and communicate with target audiences using engaging content, targeted messaging and strategic campaigns.

Through practical experience and authentic projects and PR planning, you will learn to manage a range of communication challenges and explore new media, event management, digital marketing and crisis communication.

Our graduates are equipped to work in a variety of public and private industries, including corporate communications, public affairs, marketing, and promotions and events.

The Bachelor of Media and Communication with a major in Public Relations offers valuable work-integrated learning opportunities and is professionally accredited by the Communication and Public Relations Australia (CPRA), ensuring you’re ahead of the curve upon graduation.

Recommended study pattern

Students must complete 5 Core Units, all units from the Public Relations Major and 11 electives.

Core Units

Introduction to Media Studies (MDA10001)

Professional Communication Practice (COM10007)

Media Content Creation (JOU10007)

Global Media Industries (MDA10008)

Learning and Communicating Online (COM10003).

Public Relations Major

Public Relations Theory and Practice (PUB20002)

Public Relations Writing (PUB20003)

Media and Communications Project A (MDA30006)

Global Public Relations Practice (PUB20001)

Events Management (PUB30001)

Professional Practice: Client and Agency Management (COM30002)

Public Relations Project and Campaign Planning (PUB30003)

Issues, Crisis and Risk Communication (PUB30002).

Plus there’s a selection of electives to choose from. As part of your application, you’ll be guided through how to get the right degree structure in place for you. 

Award requirements

To qualify for the award of Bachelor of Media and Communication students must complete 300 credit points comprising of: Introductory Studies:

• Four (4) Core Units of Study (50cp)
• One (1) online core unit of study (12.5cp)*
• Eight (8) units of study from one of the following Media and Communication majors: Advertising, Public Relations and Media Studies.

Students may not complete more than 125 cps (normally 10 units) at Introductory Level. A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $52,197

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

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Applicants are required to meet one of the following minimum entry requirements:

• A completed or partially completed tertiary qualification (e.g. relevant Certificate IVs, Diploma, Advanced Diploma, Associate Degree, incomplete or complete Bachelor’s degree); or
• 4+ years of relevant work experience; or
• Recent Year 12 Victorian Certificate of Education (VCE) or equivalent completion, with the required English study score

International students are required to demonstrate their English proficiency before enrolling into a Swinburne Online degree by undertaking one of the following English language tests; The International English Language Test Score (IELTS) or the Test of English as a Foreign Language (TOEFL) score.

Credit for Prior Learning

If you have completed recent prior studies you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.

Credit for prior learning evaluates your previous studies related to your chosen subjects.

This is assessed on a case-by-case basis, where every applicant is assessed individually.