Graduate Diploma of Strategic Communication

Higher education

Entry into the Graduate Diploma requires:

A Bachelor’s degree and a major or equivalent in journalism, media studies or communications or relevant disciplines as determined by the College, such as a Bachelor of Science or Marketing, or: completion of the Graduate Certificate

Work and Life

Work experience of at least three years in journalism, public relations, or event management, and related professions, including science communication or marketing.

English Proficiency Requirements

English Language Requirements are: IELTS 7.0 (no individual band less than 6.5)

The University of Tasmania grants credit and recognition of prior learning that may include formal and/or informal prior learning. More information is available here.

The Graduate Diploma of Strategic Communication is a progressive, responsive diploma that prepares students for a career in the growing communication industries. Drawing and building upon the research expertise and unique industry links in the Media School, this diploma is designed to embed students in a future-focused environment, making them independent and critical communicators. Students in the Graduate Diploma of Strategic Communication will complete core units in media relations and writing, before choosing a specialisation in one of four areas of expertise: Public Relations; Science and Environment; Arts, Events and Culture. Each of these areas facilitates and encourages students to engage with leading research bodies, our key industry partners through placements and work-integrated learning, and major debates concerning our society. Based at The Media School but taught in blended mode (intensives, online delivery and face-to-face classes and supervision), students will have access to contemporary facilities that allow them to work alongside their cohort with state of the art technologies and equipment. Throughout their diploma, students will build a portfolio of work that demonstrates their mastering of key communication methods and skills. In the latter half of their diploma, students will undertake either a research-led or practice-led major project, after undertaking an associated unit preparing them for this autonomous, supervised project that further develops their specialisation area.

Recommended Study Pattern

For students undertaking full-time study the following study pattern is recommended:

Year 1. 4 subjects in the first year including:

• TAS-HEJ509 Strategic Digital Media
• TAS-HEJ510 Public Relations
• TAS-HEJ511 Introduction to Strategic Communication
• TAS-HEJ513 Arts and Cultural Events

Year 2. 4 subjects in the second year including:

• TAS-HEJ708 Professional Internship
• TAS-HEJ715 Communicating Science
• TAS-HEJ719 Multiplatform Storytelling
• 1 elective

Award Requirements

Satisfactory completion of 8 subjects, as required in the schedule, within 3 years from commencement.