Open Universities of Australia 13 6736 Favourites
Open Universities Australia
  • Study online
    • Explore study online
    • Architecture & construction
    • Art & creative design
    • Business & management
    • Community services & care
    • Education & teaching
    • Engineering
    • Health & medical science
    • Humanities & social science
    • IT & computer science
    • Law & justice
    • Media & communication
    • Psychology & mental health
    • Science
    • Search all courses
    • Study types
    • Undergraduate degrees
    • Postgraduate courses
    • Pathways and pre-university
    • Single subjects
    • Short courses
    • Certificates
    • Choosing a course
    • Help me choose a course
    • Chat with a student advisor
    • Compare courses
    • Degrees vs single subjects
  • How OUA works
  • Your studies
    • Getting started
    • Key dates
    • How to enrol
    • Applying for credit
    • Study planning
    • Minimum age requirements
    • Textbooks & study materials
    • Computer requirements
    • Exams
    • International students
    • Financial options
    • Student loans
    • Study allowances
    • Fees
    • Support
    • Getting advice
    • Study preparation
    • Disability support
    • Free online tutoring
    • Special Circumstances
    • COVID-19 & study
    • Qld and NSW floods & study
  • Advice
13 6736
Favourites
Sign in
  • OUA
  • Subjects

Undergraduate USA-COMM2092-2022

Content Creation for Media

From

$2,050 $2,875

Your upfront cost: $0

International student?

Duration

10 weeks

Study method

100% Online

Available loans

  • FEE-HELP

Assessments

100% online

Prior study

Not required

Start dates

  • 27 Jun 2022
University of South Australia logo
The University of South Australia, UniSA, is ranked in the top 10 universities nationally and amongst the very best young universities in the world. They offer over 200 world-class degrees that are informed by industry and delivered with a highly practical approach to teaching and learning. In fact, they are South Australia’s number one university for graduate careers. They are a valuable partner with Open Universities Australia.

QS RANKING 2022

20

Times Higher Education Ranking 2022

23

  • 2022

Subject details

What you'll learn

By the end of this 10-week course, you’ll be able to: 

  1. Demonstrate knowledge of the role of content creation within organisations and the media. 
  2. Demonstrate an understanding of writing and editing skills for public relations outcomes. 
  3. Display a knowledge of the conventions of a range of important professional communication writing genres.
Topics covered
    • Writing and developing content for Public Relations
    • Digital communication
    • Websites
    • Social media connections
    • Social media management
    • Understanding the Media
    • Media releases, backgrounders, and media liaison
    • Beyond the media release
    • Feature writing and branded journalism
    • Organisational blogs and blogger engagement
Entry requirements

No eligibility requirements

Additional requirements

No additional requirements

Description

This practical course is designed to equip you with the knowledge and skills to become a content creator in the media and communications industry. Learn how to create effective and high-quality content for a range of different platforms, including traditional and online media outlets, websites, and, of course, social media.  

You’ll focus on developing your skills as a Public Relations writer.  

Examine the difference between earned, owned, and paid media channels, and consider how the contemporary PR practitioners’ role has evolved into one of content creation. 

From media releases and feature articles, to social media posts and websites, you’ll gain experience in writing a range of PR texts that are commonly used by practitioners. The course is divided into two sections – one focusing on creating content for online and social media, and one that focuses on creating content for traditional media. The assessments have a practical focus, which means you’ll be well equipped to apply your knowledge and skills to current and future roles.  

UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  

Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. 

This is a second-year course from UniSA Online’s Digital Media degree. Please note: you are responsible for completing any relevant prerequisite courses before enrolling in this course.

Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Assessments

  • Continuous Assessment - 2700 words (60%)
  • Project - 1800 words (40%)
Textbooks

Current study term: 26 Jun 22 to 02 Sep 22

Textbooks are not required.

Open Universities Australia
Facebook Twitter Instagram LinkedIn YouTube
  • Contact us
  • About us
  • OUA Blog
  • Media centre
  • Partnerships
  • Universities
  • Your career
  • FAQ and glossary
  • Work with us
  • Courses
  • MBA online
  • Qld NSW floods support
  • Partner Hub

Open Universities Australia is a not-for-profit organisation.
© Open Universities Australia 2022. All rights reserved.

  • Cookies
  • Copyright
  • Disclaimer
  • Privacy
  • Terms of use
  • Site map