Content Creation for Media

• • Writing and developing content for Public Relations
  • Digital communication
  • Websites
  • Social media connections
  • Social media management
  • Understanding the Media
  • Media releases, backgrounders, and media liaison
  • Beyond the media release
  • Feature writing and branded journalism
  • Organisational blogs and blogger engagement

No eligibility requirements

Additional requirements

No additional requirements

This practical course is designed to equip you with the knowledge and skills to become a content creator in the media and communications industry. Learn how to create effective and high-quality content for a range of different platforms, including traditional and online media outlets, websites, and, of course, social media.  

You’ll focus on developing your skills as a Public Relations writer.  

Examine the difference between earned, owned, and paid media channels, and consider how the contemporary PR practitioners’ role has evolved into one of content creation. 

From media releases and feature articles, to social media posts and websites, you’ll gain experience in writing a range of PR texts that are commonly used by practitioners. The course is divided into two sections – one focusing on creating content for online and social media, and one that focuses on creating content for traditional media. The assessments have a practical focus, which means you’ll be well equipped to apply your knowledge and skills to current and future roles.  

UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  

Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. 

This is a second-year course from UniSA Online’s Digital Media degree. Please note: you are responsible for completing any relevant prerequisite courses before enrolling in this course.

Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

• Continuous Assessment - 2700 words (60%)
• Project - 1800 words (40%)

Current study term: 25 Jun 23 to 01 Sep 23