Public Relations

• • Topics to be confirmed prior to subjects commencement.

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core

• TAS-SCM-GDI-2022

Additional requirements

No additional requirements

Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This subject will develop your understanding of historical, theoretical, and practical approaches to public relations management and strategy. You will be able to apply these concepts and principles to your public relations practice, through the design, implementation and evaluation of a public relations strategy. This subject will equip you with the skills to interact professionally with senior executives, media and other stakeholders.

• Public Relations Strategy (50%)
• Mock online media conference (40%)
• Media releases (10%)