$2,625 $0
Your upfront cost: $0
Duration
14 weeks
Study method
100% Online
Available loans
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 20 Feb 2023
Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.
Learn more about UTAS.
QS Ranking 2022
18
Times Higher Education Ranking 2022
23
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Subject details
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- Refer to Mylo for study topics
In order to enrol in this subject, you must be accepted into one of the following degrees:
Core
- TAS-SCM-GDI-2022
- TAS-SCM-GDI-2023
Additional requirements
No additional requirements
Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This subject will develop your understanding of historical, theoretical, and practical approaches to public relations management and strategy. You will be able to apply these concepts and principles to your public relations practice, through the design, implementation and evaluation of a public relations strategy. This subject will equip you with the skills to interact professionally with senior executives, media and other stakeholders.
- Public Relations Strategy (50%)
- Media Conference Simulation and Reflexive Essay (40%)
- Media Conference Invitation (10%)
Current study term: 19 Feb 23 to 28 May 23
Check the learning management system (LMS) of your university for textbook details.