Public Relations
PostgraduateTAS-HEJ5102025
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- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 14 weeks
- Start dates
- 24 Feb 2025
- Loan available
- HECS-HELP and FEE-HELP available
Public Relations
About this subject
Upon completion of this subject, the student should be able to:
- Critically analyse and evaluate the social, economic, and political implications of public relations in the private and public sector at a local and global level.
- Integrate and apply these concepts to design and produce public relations material for culturally diverse audiences.
- Communicate public relations concepts and strategies effectively and ethically.
- Reflect critically on your professional and research development in the field of public relations.
- Contemporary PR Theory and Practice
- Media relations
- Public affairs, lobbying and ethics
- Reputation management
- Internal communications
- Developing a campaign PR strategy
- PR and society
- Using social media to amplify your message
- Measuring and evaluating PR
- Future trends in PR
Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This subject will develop your understanding of historical, theoretical, and practical approaches to public relations management and strategy. You will be able to apply these concepts and principles to your public relations practice, through the design, implementation and evaluation of a public relations strategy. This subject will equip you with the skills to interact professionally with senior executives, media and other stakeholders.
- Public Relations Strategy (50%)
- Media Conference Simulation and Reflexive Essay (40%)
- Media Conference Invitation (10%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Core
- TAS-ASC-GDI-2025 - Graduate Diploma of Advanced Practice (Strategic Communication)
- TAS-ASC-MAS-2025 - Master of Advanced Practice (Strategic Communication)
- TAS-SCM-GDI-2025 - Graduate Diploma of Strategic Communication
Additional requirements
- Other requirements - Teaching Arrangement: Weekly online content, consisting of pre-recorded lectures, discussions, readings and activities.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
Graduate Diploma of Strategic Communication
PostgraduateTAS-SCM-GDI