Duration
14 weeks
Study method
100% Online
Available loans
- FEE-HELP
Assessments
100% online
Prior study
Not required
Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.
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QS Ranking 2023
17
Times Higher Education Ranking 2023
22
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Subject details
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- Refer to Mylo for study topics
In order to enrol in this subject, you must be accepted into one of the following degrees:
Core
- TAS-SCM-GDI-2023
Additional requirements
No additional requirements
Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This subject will develop your understanding of historical, theoretical, and practical approaches to public relations management and strategy. You will be able to apply these concepts and principles to your public relations practice, through the design, implementation and evaluation of a public relations strategy. This subject will equip you with the skills to interact professionally with senior executives, media and other stakeholders.
- Public Relations Strategy (50%)
- Media Conference Simulation and Reflexive Essay (40%)
- Media Conference Invitation (10%)
For textbook details check your university's handbook, website or learning management system (LMS).