Postgraduate TAS-HEJ510-2022
Public Relations
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Duration
14 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
QS RANKING 2022
18
Times Higher Education Ranking 2022
23
Subject details
Upon completion of this subject, the student should be able to:
- Critically analyse and evaluate the social, economic, and political implications of public relations in the private and public sector at a local and global level.
- Integrate and apply these concepts to design and produce public relations material for culturally diverse audiences.
- Communicate public relations concepts and strategies effectively and ethically.
- Reflect critically on your professional and research development in the field of public relations
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- Topics to be confirmed prior to subjects commencement.
In order to enrol in this subject, you must be accepted into one of the following degrees:
Core
- TAS-SCM-GDI-2022
Additional requirements
No additional requirements
Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This subject will develop your understanding of historical, theoretical, and practical approaches to public relations management and strategy. You will be able to apply these concepts and principles to your public relations practice, through the design, implementation and evaluation of a public relations strategy. This subject will equip you with the skills to interact professionally with senior executives, media and other stakeholders.
- Public Relations Strategy (50%)
- Mock online media conference (40%)
- Media releases (10%)
Related degrees
Postgraduate TAS-SCM-GDI-2022
Graduate Diploma of Strategic Communication
- Core Subjects