Public Relations
PostgraduateTAS-HEJ5102026
Course information for 2026 intake View information for 2025 course intake
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 15 Feb 2026
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
- Price from
- $3,039
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Public Relations
About this subject
Upon completion of this subject, the student should be able to:
- Critically analyse and evaluate the social, economic, and political implications of public relations in the private and public sector at a local and global level.
- Integrate and apply these concepts to design and produce public relations material for culturally diverse audiences.
- Communicate public relations concepts and strategies effectively and ethically.
- Reflect critically on your professional and research development in the field of public relations.
- Contemporary PR Theory and Practice
- Media relations
- Public affairs, lobbying and ethics
- Reputation management
- Internal communications
- Developing a campaign PR strategy
- PR and society
- Using social media to amplify your message
- Measuring and evaluating PR
- Future trends in PR
Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This subject will develop your understanding of historical, theoretical, and practical approaches to public relations management and strategy. You will be able to apply these concepts and principles to your public relations practice, through the design, implementation and evaluation of a public relations strategy. This subject will equip you with the skills to interact professionally with senior executives, media and other stakeholders.
- Public Relations Strategy (50%)
- Media Conference Simulation and Reflexive Essay (40%)
- Media Conference Invitation (10%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
To enrol in this subject, you must be admitted into a degree.
Additional requirements
- Other requirements - Teaching Arrangement: Weekly online content, consisting of pre-recorded lectures, discussions, readings and activities.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.