Advertising and Integrated Marketing Communications

• • 1. Introduction To GHRM; Internationalisation and HRM
  • 2. GHRM in Mergers and Acquisitions
  • 3. Culture and GHRM
  • 4. Cross-Cultural Communication and GHRM
  • 5. Global Staffing, Recruitment and Selection
  • 6. Global Training and Development
  • 7. Global Performance Management
  • 8. Global Rewards Management
  • 9. Repatriation
  • 10. Global Labour Relations and Work Conditions
  • 11. GHRM Trends

No eligibility requirements

Additional requirements

No additional requirements

Marketing success is highly dependent on the effectiveness of marketing communication between your organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This course will introduce you to the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation of your organisation's products and services. 

Literature Review - 50% Case Study Assignment - 50%

• Literature Review (50%%)
• Case Study Assignment (50%%)