Undergraduate | GRF-MKT202 | 2023
Advertising and Integrated Marketing Communications
Reach out to customers with targeted and creative advertising. You’ll explore various marketing technologies and channels used today in successful campaigns. Get strategic about advertising. Raise awareness. Connect with customers.
- Study method
- 100% online
- 100% online
- Entry requirements
- No ATAR needed,
- No prior study
- 13 weeks
- 06 Mar 2023
HECS-HELP and FEE-HELP available
About this subject
After successfully completing this course you should be able to:
- Illustrate how marketing communications influence the facilitation of exchange.
- Explain the major technologies and methods by which organisations communicate with their markets and publics.
- Apply marketing concepts in the area of marketing communications to a course project.
- Discuss the importance of diversity among stakeholders in a business context.
- Roles of Advertising
- Functions of Marketing
- Considerations and Ethics in Advertising
- Advertising Communications Model
- Consumer Behaviour and Consumer Purchase Models
- Research in Advertising Planning
- Strategic Planning and The Creative Brief
- Print Media
- Television and Radio Advertising
- Interactive Media
- Media Planning
- Creative Advertising
- Advertising Writing Style
- Layout and Design
Marketing success is highly dependent on the effectiveness of marketing communication between your organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This course will introduce you to the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation of your organisation's products and services.
Students should not enrol in this subject if they have completed 2029MKT Advertising and Integrated Marketing Communications at Griffith University.
- Advertising and Creative Strategies Campaign (40%)
- Online Mid Trimester Exam (20%)
- Advertising and Promotional Campagin (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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No entry requirements
This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following degrees
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