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Undergraduate | GRF-MKT202 | 2023

Advertising and Integrated Marketing Communications

Reach out to customers with targeted and creative advertising. You’ll explore various marketing technologies and channels used today in successful campaigns. Get strategic about advertising. Raise awareness. Connect with customers.

Study method
100% online
100% online
Entry requirements
No ATAR needed,
No prior study
13 weeks

Start dates

  • 06 Mar 2023

HECS-HELP and FEE-HELP available

About this subject

  • After successfully completing this course you should be able to:

    1. Illustrate how marketing communications influence the facilitation of exchange.
    2. Explain the major technologies and methods by which organisations communicate with their markets and publics.
    3. Apply marketing concepts in the area of marketing communications to a course project.
    4. Discuss the importance of diversity among stakeholders in a business context.

Entry requirements

No entry requirements

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Why study a single subject?

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Gain Uni credit

Most single subjects are part of a full degree. That means if you’re keen to keep learning, you can gain credit for the subjects you’ve successfully completed.

What to study next?

Once you’ve completed this subject it can be credited towards one of the following degrees

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Bachelor of Business

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