Undergraduate GRF-MKT202-2022
Advertising and Integrated Marketing Communications
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Duration
13 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
QS RANKING 2022
17
Times Higher Education Ranking 2022
13
Subject details
After successfully completing this subject, you should be able to:
1.1 Demonstrate knowledge of key concepts and theories in global human resource management relevant to the efficient and effective functioning of global organisations
1.2 Analyse how the global context and national factors affect the core functions of human resource management in global organisations
1.3 Critically analyse literature/theories in global human resource management and apply them to practice in organisations
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- 1. Introduction To GHRM; Internationalisation and HRM
- 2. GHRM in Mergers and Acquisitions
- 3. Culture and GHRM
- 4. Cross-Cultural Communication and GHRM
- 5. Global Staffing, Recruitment and Selection
- 6. Global Training and Development
- 7. Global Performance Management
- 8. Global Rewards Management
- 9. Repatriation
- 10. Global Labour Relations and Work Conditions
- 11. GHRM Trends
No eligibility requirements
Additional requirements
No additional requirements
Marketing success is highly dependent on the effectiveness of marketing communication between your organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This course will introduce you to the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation of your organisation's products and services.Â
Literature Review - 50% Case Study Assignment - 50%
- Literature Review (50%%)
- Case Study Assignment (50%%)
Related degrees
Undergraduate GRF-BUS-DEG-2022
Bachelor of Business
- Major in Marketing
- Major in Human Resource Management
- Major in Management
- Innovation and Entrepreneurship