Bachelor of Media and Communication with a Major in Advertising

During this Course students will learn:

• Copywriting Apply appropriate communication and persuasion theories to advertising copywriting.
• Campaign Planning Understand advanced advertising practice, applied to the development and implementation of advertising campaigns.
• Client & Agency Management Develop a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects.
• Professional Communication Develop your interpersonal skills to establish and manage both inter and intra-agency relationships, and also relationships with clients.
• Multimedia Fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies.
• Global Media Gain an understanding of how globalisation has impacted the media industries.

On successful completion of this Course students will be able to:

1. Critically execute knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication.
2. Formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication.
3. Exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others.
4. Critically apply creativity and problem-solving in relation to a range of media and communication activities and processes.
5. Recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts.
6. Apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language.
7. Reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes.
8. Apply research methodology relevant to the field of media and communication.

As one of the very few universities to offer an online advertising degree, Swinburne gives you the opportunity to learn from industry leaders. You will understand how to design, create and deliver content and campaigns with impact and gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry.

The Bachelor of Media and Communication with a major in Advertising has a special focus on digital advertising and will equip you with the tools to excel in digital and traditional copywriting, online advertising trends, planning online and traditional campaigns, and communication strategy.

Our graduates are ready to work in a diverse range of settings, including agencies, large corporate organisations, small businesses, not-for-profit and government departments.

Recommended study pattern

The Bachelor of Media & Communication with a major in Advertising consists of 25 units. All students are required to complete the five core units, nine major units and the option of 11 elective units to complete the course requirements. 

Core Units

Introduction to Media Studies (MDA10001)

Communicating with Data (MDA10012)

Media Content Creation (JOU10007)

Global Media Industries (MDA10008)

Learning and Communicating Online (COM10003)

Advertising Major

Principles of Advertising (ADV10001)

Digital Advertising (ADV10002)

Advertising Issues: Regulations, Ethics and Cultural Considerations (ADV20001)

Concept Development and Copywriting (ADV20002)

Business of Media (MDA20001)

Sports / Advertising / Media (MDA20011)

Advertising, Media Planning and Purchasing (ADV30001)

Advertising Management and Campaigns Project (ADV30002)

Professional Practice: Client and Agency Management (COM30002)

Other Elective options can be viewed on the Swinburne Online website.

Award requirements

To qualify for the award of Bachelor of Media and Communication students must complete 300 credit points comprising of: Introductory Studies:

• Four (4) Core Units of Study (50cp)
• One (1) online core unit of study (12.5cp)*
• Eight (8) units of study from one of the following Media and Communication majors: Advertising, Media Studies and Public Relations (100cp)
• Eleven (11) units of study (150 credit points) comprising of a second major, co-major, advanced minor, minor/s, and/or electives.

Students may not complete more than 125 cps (normally 10 units) at Introductory Level. A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $52,197

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

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Applicants are required to meet one of the following minimum entry requirements:

• A completed or partially completed tertiary qualification (e.g. relevant Certificate IVs, Diploma, Advanced Diploma, Associate Degree, incomplete or complete Bachelor’s degree); or
• 4+ years of relevant work experience; or
• Recent Year 12 Victorian Certificate of Education (VCE) or equivalent completion, with the required English study score.

International students are required to demonstrate their English proficiency before enrolling into a Swinburne Online degree by undertaking one of the following English language tests:

• The International English Language Test Score (IELTS), OR
• The Test of English as a Foreign Language (TOEFL) score.

Credit for Prior Learning

If you have completed recent prior studies you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.

Credit for prior learning evaluates your previous studies related to your chosen subjects.

This is assessed on a case by case basis, where every applicant is assessed individually.