Bachelor of Media and Communication with a Major in Advertising

Course highlights:

1. Advertising copy and content creation: Learn how to write persuasive messages for different media, audiences, and campaigns.
2. Campaign strategy and development: Build the skills to plan, shape and deliver advertising campaigns across digital and traditional channels.
3. Creative thinking and concept development: Learn how to respond to briefs, generate ideas, and turn insights into effective advertising concepts.
4. Client and team communication: Strengthen the communication skills needed to present ideas, manage feedback, and work effectively with stakeholders and agencies.

What is the Bachelor of Media and Communication – Advertising?

The Bachelor of Media and Communication with a major in Advertising is an undergraduate degree that prepares you to design, create, and deliver content and campaigns with impact.

This course has a special focus on digital advertising to help build your expertise in communication strategy, copywriting, and audience engagement while exploring the factors that influence consumer decision-making.

When you graduate, you’ll be prepared for a range of advertising and marketing roles across agencies, large and small businesses, not-for-profit organisations and government departments.

Who is this course for?

This course suits creative thinkers, strategic communicators, and aspiring advertising professionals.

How You’ll Study

• Three Teaching Periods per year – with 13 weeks per Teaching Period
• 8–10 hours per week, per unit expected study load – a manageable study load you can plan around
• Set your own study pace by taking one or more units per Teaching Period
• 24/7 access to your online classroom, discussion boards, and learning content
• Interactive learning materials – including videos, quizzes, podcasts, diagrams, and written content

Recommended study pattern

To be awarded the Bachelor of Media and Communication with a major in Advertising you must complete 24 units in total made up of:

Core Units

Introduction to Media Studies (MDA10001)

Learning and Communicating Online (COM10003)

Global Media Industries (MDA10008)

Communicating with Data (MDA10012)

Content Creator Lab (MDA10018)

Advertising Major Units

Principles of Advertising (ADV10001)

Digital Advertising (ADV10002)

Advertising Issues and Impact (ADV20004)

Creativity and Ideation (ADV20005)

Business of Media (DA20001)

Advertising, Media Planning and Purchasing (DV30001)

Emerging Advertising Technologies (ADV30003)

Advertising Management and Campaigns Project (ADV30002)

Electives

Complete eleven (11) electives to round out your degree. Tailor your course to suit your strengths, interests, and career goals by choosing elective units.

Award requirements

To qualify for the award of Bachelor of Media and Communication students must complete 300 credit points comprising of: Introductory Studies:

• Four (4) Core Units of Study (50cp)
• One (1) online core unit of study (12.5cp)*
• Eight (8) units of study from one of the following Media and Communication majors: Advertising, Media Studies and Public Relations (100cp)
• Eleven (11) units of study (150 credit points) comprising of a second major, co-major, advanced minor, minor/s, and/or electives.

Students may not complete more than 125 cps (normally 10 units) at Introductory Level. A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $52,197

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

Study on your own terms with this forward-thinking university.

It offers a wide range of study options, from pre-apprenticeships, undergraduate, postgraduate and PhDs, including online degrees with Open Universities Australia. Swinburne is known for career-oriented education and encouraging lifelong learning.

Learn more about Swinburne University of Technology

Explore Swinburne University of Technology courses

QS World University Ranking 2026, within Australia:

19

Times Higher Education World University Ranking 2026, within Australia:

15

Applicants are required to meet one of the following minimum entry requirements:

• A completed or partially completed tertiary qualification (e.g. relevant Certificate IVs, Diploma, Advanced Diploma, Associate Degree, incomplete or complete Bachelor’s degree); or
• 4+ years of relevant work experience; or
• Recent Year 12 Victorian Certificate of Education (VCE) or equivalent completion, with the required English study score.

International students are required to demonstrate their English proficiency before enrolling into a Swinburne Online degree by undertaking one of the following English language tests:

• The International English Language Test Score (IELTS), OR
• The Test of English as a Foreign Language (TOEFL) score.

Credit for Prior Learning

If you have completed recent prior studies you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.

Credit for prior learning evaluates your previous studies related to your chosen subjects.

This is assessed on a case by case basis, where every applicant is assessed individually.