Available loans
Australian Higher Education Loan Program (HELP)
Total subjects
24
Price
From
$45,426
Study method
100% Online
Assessments
100% online
CSP Available
Yes
Credit available
Yes
Applications Close
- 14 May 23
- 13 Aug 23
- 12 Nov 23
Swinburne University of Technology leads the way with innovative and new ways of teaching, learning and thinking. It offers a wide range of study options, from pre-apprenticeships, undergraduate, postgraduate and PhDs, including online degrees with Open Universities Australia. Swinburne is known for career-oriented education and encouraging lifelong learning.
Learn more about Swinburne.
QS Ranking 2023
18
Times Higher Education Ranking 2023
22
Degree details
Copywriting
Apply appropriate communication and persuasion theories to advertising copywriting.
Campaign planning
Understand advanced advertising practice, applied to the development and implementation of advertising campaigns.
Client and agency management
Develop a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects.
Professional communication
Develop your interpersonal skills to establish and manage both inter and intra agency relationships, and also relationships with clients.
Multimedia
Fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies.
Global media
Gain an understanding of how globalisation has impacted on the media industries.
On successful completion of this Course students will be able to:
- Critically execute knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
- Formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
- Exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
- Critically apply creativity and problem-solving in relation to a range of media and communication activities and processes
- Recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
- Apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
- Reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
- Apply research methodology relevant to the field of media and communication
Advertising Manager
Plan, organise, direct and control advertising, public relations, sales and marketing activities within an organisation.
Advertising Coordinator
Plan and implement strategic advertising for all types of advertising channels.
Advertising Creative
Create visual communication for use in advertisements on digital devices and traditional media.
Commercial Producer
Develop television commercials and viral videos on behalf on a diverse range of clients.
Communications Consultant
Become the internal and external voice for a brand.
Higher education
Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.
Secondary education
Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.
VCE Pre-requisites
- Applicants must meet the associated minimum ATAR score
- Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL
Work and Life
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.
English Proficiency Requirements
If you are applying as an international student, please view the English Language Requirements.
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.
Credit transfer
Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.
Recognition of Prior Learning
Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.
As one of the very few universities to offer an online advertising degree, Swinburne gives you the opportunity to learn from industry leaders. You will understand how to design, create and deliver content and campaigns with impact and gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry.
This qualification has a special focus on digital advertising and will equip you with the tools to excel in digital and traditional copywriting; online advertising trends; planning online and traditional campaigns, and communication strategy.
Recommended Study Pattern
Students must complete 5 Core Units, all units from the Advertising Major and 11 electives.
Core Units
Introduction to Media Studies (MDA10001)
Professional Communication Practice (COM10007)
Media Content Creation (JOU10007)
Global Media Industries (MDA10008)
Learning and Communicating Online (COM10003)
Advertising Major
Principles of Advertising (ADV10001)
Advertising Issues: Regulations, Ethics and Cultural Considerations (ADV20001)
Concept Development and Copywriting (ADV20002)
Business of Media (MDA20001)
Sports/ Advertising/ Media (MDA20011)
Advertising, Media Planning and Purchasing (ADV30001)
Advertising Management and Campaigns Project (ADV30002)
Professional Practice: Client and Agency Management (COM30002)
Other Elective options can be viewed on the Swinburne Online website.
Award Requirements
To qualify for the award of Bachelor of Media and Communication students must complete 300 credit points comprising of: Introductory Studies:
- Four (4) Core Units of Study (50cp)
- One (1) online core unit of study (12.5cp)*
- Eight (8) units of study from one of the following Media and Communication majors: Advertising, Media Studies and Public Relations (100cp)
- Eleven (11) units of study (150 credit points) comprising of a second major, co-major, advanced minor, minor/s, and/or electives
Students may not complete more than 125 cps (normally 10 units) at Introductory Level. A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate.