Undergraduate USA-COMM3078-2023

Promotional Communication: Advertising, Publicity and Marketing

Duration

10 weeks

Study method

100% Online

Available loans

FEE-HELP

Assessments

100% online

Prior study

Not required

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2023

Subject details

What you'll learn

By the end of this 10-week course, you’ll be able to:

Apply theoretical approaches to the study of promotional communication using complex scenarios and case studies.
Comprehend and apply the rationale for selecting a specific promotional creative and media strategy through analysis of theories of audiences, audience processing, brand positioning and media affordances.
Develop an integrated approach to promotional communication in which communication objectives are addressed and achieved using a variety of tools and techniques.

Topics covered

- You’ll study the following topics:
- Semiotics
- Message contexts
- Discourse analysis
- Agenda setting and framing
- Public opinion formation and content analysis
- Applied promotional communication

Entry requirements

No eligibility requirements

Additional requirements

No additional requirements

Description

In this course, you’ll develop your knowledge of how promotional activities are used and produced in a contemporary society. You’ll examine the practices and processes of promotional activity in diverse organisations using historical and contemporary case studies. Develop your creative and critical thinking about promotional culture and its role in industry, government and the not-for-profit sector, and exhibit creativity and originality in the production of promotional material.

UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.

Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.

This is a third-year course from UniSA Online’s Bachelor of Communication degree. Please note: you are responsible for completing any relevant prerequisite courses before enrolling in this course.

Assessments

Continuous assessment (60%)
Project (40%)

Textbooks

For textbook details check your university's handbook, website or learning management system (LMS).