Promotional Communication: Advertising, Publicity and Marketing
UndergraduateUSA-COMM30782025
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 10 weeks
- Start dates
- 13 Jan 2025
- Loan available
- FEE-HELP available
Promotional Communication: Advertising, Publicity and Marketing
About this subject
By the end of this 10-week course, you’ll be able to:
- Apply theoretical approaches to the study of promotional communication using complex scenarios and case studies.
- Comprehend and apply the rationale for selecting a specific promotional creative and media strategy through analysis of theories of audiences, audience processing, brand positioning and media affordances.
- Develop an integrated approach to promotional communication in which communication objectives are addressed and achieved using a variety of tools and techniques.
- Semiotics
- Message contexts
- Discourse analysis
- Agenda setting and framing
- Public opinion formation and content analysis
- Applied promotional communication
In this course, you’ll develop your knowledge of how promotional activities are used and produced in a contemporary society. You’ll examine the practices and processes of promotional activity in diverse organisations using historical and contemporary case studies. Develop your creative and critical thinking about promotional culture and its role in industry, government and the not-for-profit sector, and exhibit creativity and originality in the production of promotional material.
UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.
This is a third-year course from UniSA Online’s Bachelor of Communication degree. When studying this course as a "single subject", prior knowledge from COMM 2090, MARK 1018, MARK 2034 or equivalent will support your success.
Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.
Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.
- Continuous assessment (60%)
- Project (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
No entry requirements
Additional requirements
- Other requirements - Students must be aged 17 or older by the time teaching commences for their course of study, in accordance with UniSA’s Selection and entry to programs policy.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Why study a single subject?
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Try studying a particular area to see if online study suits you, or upskill in just a few months with a single subject that you’re interested in.
Pursue a dream
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Gain Uni credit
Most single subjects are part of a full degree. That means if you’re keen to keep learning, you can gain credit for the subjects you’ve successfully completed.
Single subject FAQs
What’s a single subject?
Single subjects are the individual components that make up a degree. With Open Universities Australia, you’re able to study many of them as stand-alone subjects, including postgraduate single subjects, without having to commit to a degree.
Each of your subjects will be held over the course of a study term, and they’ll usually require 10 to 12 hours of study each week. Subjects are identified by a title and a code, for example, Developmental Psychology, PSY20007.
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First, find the degree that you would like to study on our website.
If that degree allows entry via undergraduate subjects, there will be information about this under the Entry Requirements section. You will find a list of 2-4 open enrolment subjects you need to successfully complete to qualify for admission into that qualification.
Once you pass those subjects, you will satisfy the academic requirements for the degree, and you can apply for entry.
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How do I enrol?
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Your university will get in touch with you via email to confirm whether or not your application has been successful.
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When is the cut-off date for enrolling?
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