Open Universities Australia

Dashboard

Find key dates

Access my LMS

Get free tutoring with Smarthinking

Organise my exams

Change my studies

Support

Manage my account

View statements & reports

Request online support

Refer a friend

Architecture & construction

Art & creative design

Business & management

Community services & care

Education & teaching

Engineering

Health & medical science

Humanities & social science

IT & computer science

Law & justice

Media & communication

Psychology & mental health

Science

Search all courses

Explore study online

Undergraduate degrees

Postgraduate courses

University certificates

Pathways and pre-university

Single subjects

Microcredentials

Short courses

Study types

Help me choose a course

Chat with a student advisor

Compare courses

Degrees vs single subjects

Choosing a course

Study online

How OUA works

Key dates

How to enrol

Applying for credit

Study planning

Minimum age requirements

Textbooks & study materials

Computer requirements

Exams

International students

Getting started

Student loans

Study allowances

Fees

Financial options

Getting advice

Study preparation

Disability support

Free online tutoring

Special Circumstances

Your studies

Advice

13 6736

Study online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Learn how organisations work and visualise where you fit in. Get familiar with financial documents, risk, and business comms. This business course gives you a 360-degree view of business strategy. Specialisations include marketing and management. 

Bachelor of Business

Understand what makes consumers tick and click as you dive into the digital landscape of modern-day business. Tackle tech, including the latest tools and analytics, along with communication skills

Bachelor of Marketing and Communication

Develop your international awareness of business across key areas including management, marketing, and accounting. By adding cultural awareness to your business skill set, you’ll develop leadership and decision-making skills to work across continents.

Bachelor of International Business

Pursue a successful career in business that aligns to your professional aspirations. Complete core business subjects, then choose a major that suits your interests. With final subjects including internship and portfolio, you’ll graduate industry-ready.

Start with core business topics including accounting, management, and marketing. Then choose your major. Specialisations include HR and small business management. Explore new opportunities. Innovate. Be your own boss or lead a team.

Explore hypotheses and understand the inner workings of businesses while you're at it. Graduate with the ability to work in either field or combine your expertise.

Bachelor of Business and Bachelor of Science

Become highly employable and look forward to a career of diversity with this business and communications degree. Study the importance of customers and brands—and learn how to strategically influence them. Build skills in traditional and digital media.

Bachelor of Marketing, Advertising and Public Relations

Interested in business but can't help thinking about psychology? Graduates of business who have studied psychology have a unique edge in understanding employees and consumers alike - launching fulfilling careers dealing with both people and brands.

Bachelor of Business and Bachelor of Psychological Science

Set yourself up for a future in business. You’ll study the essentials including accounting and marketing. Choose your speciality area including HR and tourism. Apply your new skills, like research and communication, to work, study, and everyday life.

Associate Degree in Business

Study core business concepts that support good marketing practice. You’ll cover consumer behaviour, advertising, research, and communication. Build a foundation in marketing so you’re ready for work or further business studies. An AMI-accredited course.

Diploma of Marketing

Consumer Psychology

Marketing

Digital Marketing

Food and Fibre Markets

Digital Branding and Retailing

Fundamentals of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Get a solid foundation in marketing that you can apply to your industry. Explore marketing concepts, thinking and practice. Learn to write a marketing plan for your business. Use competitor and SWOT analysis strategies. 

Marketing Principles: Trading and Exchange

Essentials of Marketing Planning

Principles of Marketing

Learn the ins and outs of e-marketing tools, and how they can help you meet digital marketing objectives. Gain the skills to consider a digital marketing strategy and form a digital marketing campaign. Become confident in analysing performance.

Digital and Interactive Marketing

Explore the marketplace and excel within it. Gain a competitive edge with your knowledge of the customer and their behaviour. Learn to segment, target, and position, considering both products and services. Grasp this essential business function.

Foundations of Marketing

See how multi-national firms plan, develop and implement marketing communications programs for global brands. Investigate the challenges of marketing across different cultures and media. Explore essential strategies including targeting and positioning.

Integrated Global Communications

Become an innovator by applying data analysis and analytics across social media, websites and surveys. Learn how to conduct research, unpack complex data, and make marketing recommendations.

Marketing Intelligence and Analytics

Discover the cogs at work behind buyer behaviour. Consider preferences, judgement and decision-making using social science. Combine elements of psychology, sociology, economics and more to explain why people buy, and predict when they’re about to. 

Buyer Behaviour and Analysis

Marketing Subjects | Open Universities Australia

Course results for Marketing Subjects

Related searches