Course results for Curtin University Marketing Subjects

Get to grips with marketing principles and applications as you work collaboratively through a real life client case study. Dive into key models and concepts, and understand how marketing decisions can impact business practices.

Make your marketing meaningful as you learn how to identify opportunities, isolate challenges and apply global marketing frameworks. Collaborate to make decisions and create strategic executions to achieve a sustainable presence in market.

See how brands are built, from the basic elements through to marketing programs. Evaluate existing brands, extend them, and revitalise! Learn how to measure brand value. Consider global perspectives. Observe brands over time.

Learn the ins and outs of e-marketing tools, and how they can help you meet digital marketing objectives. Gain the skills to consider a digital marketing strategy and form a digital marketing campaign. Become confident in analysing performance.

Discover the cogs at work behind buyer behaviour. Consider preferences, judgement and decision-making using social science. Combine elements of psychology, sociology, economics and more to explain why people buy, and predict when they’re about to. 

Become an innovator by applying data analysis and analytics across social media, websites and surveys. Learn how to conduct research, unpack complex data, and make marketing recommendations.