Course results for Curtin University Marketing Subjects

Begin to build a foundational understanding of economics and how it affects business and society. Address concepts such as supply and demand, inflation and budgeting. Get a sense of where the fields of accounting and law fit in in a business context.

Learn the ins and outs of e-marketing tools, and how they can help you meet digital marketing objectives. Gain the skills to consider a digital marketing strategy and form a digital marketing campaign. Become confident in analysing performance.

See how multi-national firms plan, develop and implement marketing communications programs for global brands. Investigate the challenges of marketing across different cultures and media. Explore essential strategies including targeting and positioning.

Become an innovator by applying data analysis and analytics across social media, websites and surveys. Learn how to conduct research, unpack complex data, and make marketing recommendations.

Discover the cogs at work behind buyer behaviour. Consider preferences, judgement and decision-making using social science. Combine elements of psychology, sociology, economics and more to explain why people buy, and predict when they’re about to. 

Make your marketing meaningful as you learn how to identify opportunities, isolate challenges and apply global marketing frameworks. Collaborate to make decisions and create strategic executions to achieve a sustainable presence in market.

Connect with experienced practitioners. Stretch your ability to market yourself and your talents. Familiarise yourself with local, national and international industry considerations. Prepare to jump from study to work life as an interior architect.